Freelancer profile translated to English.

Description

Entrepreneur and e-commerce expert with +5 years of experience, seeking freelance or consulting opportunities with ambitious DTC brands or growing e-commerce teams.

I intervene operationally and strategically across the entire e-commerce ecosystem: acquisition (ads), conversion (CRO), email marketing, and global scaling.

I prioritize projects where I can have a measurable impact on revenue, with a focus on trusted collaboration and results.

Available remotely or hybrid, open to one-off or recurring collaborations.

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Agence MIG-Dubai
Co-founder
April 2023 - Today (3 years and 2 months)
• Support for +100 e-commerce brands (DTC & retail) in their growth through an operational and performance-oriented approach
• Unique positioning: a team of e-commerce professionals for e-commerce professionals
• Multi-expertise interventions:
• CRO (audit, UX, A/B testing, checkout optimization)
• Creatives (UGC, offers, hooks, testing & iteration)
• Media Buying (Meta, Google, TikTok Ads)
• Email/SMS Marketing (Klaviyo, segmentation, flows)
• Examples of brands supported: Woodvibe, Joia Paris, So Cup, Novem, La Belle Fragrance, Dermoioniq, Nonna Lab…
• Missions ranging from strategic audit to complete management of e-commerce growth
• +€40M in revenue generated / +20 brands exceeding €100k/month / +€10M in advertising budget managed
Indépendant
Co-founder DTC E-commerce Brands
June 2020 - Today (6 years)
• Creation, launch, and management of +10 proprietary e-commerce brands over 5 years (niches: beauty, perfume, wellness, lingerie, lifestyle....)
• Complete management: branding, acquisition (Meta, Google), CRO, email marketing (Klaviyo), logistics, customer service
• Implementation of acquisition and scaling strategies on Meta Ads (stable ROAS 3-6)
• Advanced CRO: upsells, bundles, A/B testing, checkout optimization
• Results: several brands grew from 0 to €100k/month in <6 months, +€10M in cumulative revenue generated
• Management of freelance teams (creative, media, support) and automation of operations