Freelancer profile translated to English.
Back to original languageAbout Matthieu
Seasoned traffic acquisition consultant (SEO, SEA, GEO), I support e-commerce businesses in their omnichannel growth strategy.
My goal: to transform your data into measurable profitability.
With an initial technical background in engineering, I apply a scientific methodology and analytical rigor to the world of digital marketing. I put this dual technical and business expertise to work for your ROI.
🛡️ Security & Technical Infrastructure
Before generating traffic, I ensure your foundation is sound and sustainable.
SEO Audit & Security: Checking site technical health, securing user journeys, and ensuring compliance with Web standards for a high-performing index.
Data Reliability: Expert management via GA4 and BigQuery. I secure data collection for reliable and privacy-compliant management.
Web Performance: Optimizing Core Web Vitals to balance user comfort and search engine requirements.
📈 Content Architecture & Acquisition (SEO / GEO / SEA)
I deploy visibility strategies designed to capture purchase intent across all new channels.
Content Strategy & Semantic Silos: Organizing your expertise into silos to strengthen your authority on your key topics.
GEO (Generative Engine Optimization): Optimizing your presence for AI-powered answer engines (SearchGPT, Gemini, Perplexity).
Flux Management & SEA: Managing Google Ads campaigns and optimizing complex feeds (Mirakl, Lengow, Merchant Center).
💎 Conversion Rate Optimization (CRO)
Operational on Contentsquare, Smartlook, or Clarity, I use behavioral analysis to remove purchasing barriers.
Every action is prioritized to maximize engagement and sustainably transform your traffic into revenue.
French
Native or bilingual
Can work on-site
Béthune (up to 50km)
Experience
- BM PIX'ARTSEO, SEA, UX & TRAFFIC ACQUISITION CONSULTANTCONSULTING AND AUDITSApril 2024 - Today (2 years and 4 months)Béthune, France
I translate your data into concrete performance levers. I manage the entire customer journey, from acquisition to loyalty, through an agile and ROI-oriented approach.
► Acquisition Strategy, SEO & GEO
Joint deployment of acquisition levers to maximize visibility:- SEO (Technical, semantic, silo/cocoon structures, link building, local SEO).
- GEO (Optimization for AI answer engines: Gemini, Perplexity, SearchGPT).
- SEA & Social Ads (Google Ads, Meta, LinkedIn, Bing).
- CRM & Automation (HubSpot, Brevo, Zendesk) for activation and loyalty.
► E-commerce & Feed Expertise
Complex feed management: technical management, normalization, and optimization of catalogs. Alignment of references for marketplaces (Mirakl, Lengow, Google Merchant Center).Technical & Performance Audit: In-depth analysis of SEO, UX, and Web Performance (Core Web Vitals) to identify and remove purchasing barriers.► Data, CRO & User ExperienceAdvanced behavioral analysis: diagnosing the customer experience to maximize conversion rates (Contentsquare, Smartlook, Clarity). Internal search optimization (Doofinder).A/B Testing & Prototyping: Designing UX solutions via Adobe XD and Figma to validate growth hypotheses.Performance Management: Setting up and utilizing dashboards (GA4, GTM, Looker Studio) for precise tracking of ROI and KPIs.► Methodology & Commitment
My projects are managed in AGILE mode, ensuring rigorous execution, prioritized actions, and rapid results.My hybrid profile bridges strategic vision, technical rigor, and operational efficiency. - SAS DESMELIETRAFFIC MANAGERE-COMMERCEFebruary 2021 - March 2024 (3 years and 1 month)Bailleul, FranceResponsible for growth through the optimization of the complete customer journey, I combine strategic vision with strong operational expertise in e-commerce and complex catalog management.
● Acquisition Mix & SEO Strategy:
Synergistic management ofSEO, SEA, CRM, and Social Adslevers. I conduct in-depth technical audits and deploy content strategies based on competitive analysis (**Semrush, Ahrefs**) to maximize organic and paid visibility.● Data Analysis & CRO:
Identifying conversion barriers through cross-analysis of data (GA4, GSC). I usebehavioral analysis tools (Contentsquare)to quantify the impact of UX friction and propose concrete optimizations through **prototyping (Adobe XD) and A/B testing**.● E-commerce Feed Management:
Technical expertise in product feed optimization and distribution. I configure and manage catalogs onGoogle Merchant Center, Mirakl, and Lengowto ensure optimal presence on marketplaces (Leroy Merlin, ManoMano, eBay).● Data Management & Reporting:
Design of automated dashboards on Looker Studio, connecting your data sources for real-time monitoring of performance and profitability (ROI/ROAS).● Methodology & Knowledge Transfer:
Management of complex projects in Agile mode (Kanban) to ensure responsiveness and rapid iterations. Committed to knowledge transfer, I also work as a master apprentice to train future digital marketing talents. - BM PIX'ARTGRAPHIC DESIGNER | SEO SPECIALISTCONSULTING AND AUDITSJanuary 2016 - January 2021 (5 years)Béthune, FranceFor over 5 years, I have managed sustainable growth strategies by aligning technical performance and brand identity to maximize clients' overall conversion.
● SEO & Inbound Marketing
**Structuring semantic silos and producing high-value content**. My goal was to build strong thematic authority to maximize organic results in the long term.● Technical Optimization & CMS
Advanced integration and performance audit on **WordPress and PrestaShop**. I worked on the code and technical structure to ensure fast, secure sites perfectly optimized for SEO and conversion.● Advertising Performance & Visual Assets
**Ads**: Design and management of multi-channel campaigns focused on maximizing ROI.**Visual Identity**: Production of professional photographs (packshots) and creation of visual assets to enhance user trust and brand image.● Agile Management & Methodology
Project coordination using the Kanban methodology. This approach allowed me to ensure smooth, iterative execution and full transparency with clients on deliverable progress.
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Education
- MASTER MECATRONICSUNIVERSITY OF ARTOIS OBTAINED2006MASTER MÉCATRONIQUE
- MASTERY SPIUNIVERSITY OF ARTOIS OBTAINED2005MAÎTRISE SPI