Freelancer profile translated to English.

Description

👉🏼 Looking for a developer with a business vision and a real understanding of your brand's challenges?

I'm Matthieu, Webflow developer & communication consultant, with 10 years of experience in entrepreneurship, startups, and branding.

💡 **What I offer**:

Webflow Websites (showcase, e-commerce, landing pages) → fast, clear & conversion-oriented.

UX/UI Design: elegant & intuitive interfaces for your users.

SEO & performance: optimized structure, responsive & increased visibility.

Communication & storytelling: analysis of your presence, content ideas, adapted formats, UX writing for your digital assets.

🎯 **My approach**: co-create with you an impactful website, visually and commercially, through a clear & transparent process.

✨ **My entrepreneurial journey**: in 2021, I launched Twirl Golf, an eco-responsible brand that transforms used surf suits into golf accessories. This experience taught me to combine creativity, strategy & concrete execution.

🤝 **Why collaborate together**?

Strategic vision + rigorous execution

Storytelling & technique combined

Human, clear & results-oriented support

📩 **First chat free**: 30 min to discuss your needs and leave with concrete ideas.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Bordeaux (up to 10km), Paris (up to 20km), Toulouse (up to 10km), Biarritz (up to 50km), Nantes (up to 10km)

Atelier COPO
Webflow Website Creation + Communication Strategy
ARTS AND CRAFTS
June 2024 - Today (2 years)
Bordeaux, France
L'Atelier Copo, in business since 2020, relied solely on its Instagram feed to showcase its high-end creations. However, a more comprehensive platform was missing; this is where a Webflow showcase site comes in handy.

**UX Writing**: clarifying the offer, strengthening credibility, facilitating contact.

- Creation of a clear and local hook to immediately define the activity.
- Structuring of content for fluid and intuitive navigation.
- Highlighting expertise through project visuals + descriptive titles.
- Human and sober tone, in line with the artisanal identity.
- Integration of targeted social proof (testimonials from architects).
- Personalized calls to action based on the target audience (B2B).

**Design**: designing a sober, elegant interface true to the craft.

- Starting from a simple graphic charter (neutral colors & defined typography).
- Translating the brief into a minimalist, clear, and effective design, without superfluity.
- Complete creation of desktop mockups.
- Direct integration of text and visuals for a faithful final view.
- Mockups designed for smooth and pixel-perfect development.

**Webflow Development**: transposing the spirit found in Figma to Webflow.

- 4 pages: Home, Workshop, Expertise, Contact + 1 CMS page type with the workshop's projects.
- Immersive homepage with a fullscreen typography hero and a smooth transition to the gallery.
- Fluid modular grids with a clean padding system for clear visual readability.
- Fully responsive on mobile, tablet, desktop – without loss of readability or effect.
‍
Performance & SEO

- Fast loading (optimized images, lazy loading).
- Use of semantic tags in Webflow for SEO (titles, image alt text, internal links).
- Favicon & metadata configured.
Webflow Integration Webflow Showcase Site Figma UX Writing SEO Writing
Twirl Golf
Founder
E-COMMERCE
June 2021 - Today (5 years)
Bordeaux, France
♻️ Upcycled neoprene golf accessory brand ♻️

The products are manufactured with a circular economy approach, reusing end-of-life materials. The brand exclusively uses workshops in France. As a solo entrepreneur, my tasks and achievements are varied:

‣ Brand and product line creation (naming, typography, logo)
‣ Product creation (prototyping, material research & sourcing, workshop relations)
‣ Crowdfunding campaign creation (110% objective reached)
‣ Implementation of press relations strategies (6 specialized media outlets reached, 1 mainstream media outlet reached without spending a cent)
‣ Development of social media content strategy (Instagram, Facebook, LinkedIn)
‣ Creation and maintenance of the e-commerce site via Shopify

www.twirlgolfcompany.com

Featured at Decathlon and in golf shops.
Crowdfunding Content Marketing Circular Economy Shopify Site Creation Press Relations
Maison Philomathique de Bordeaux
Product Manager - Training Workshops
ARTS AND CRAFTS
April 2023 - November 2023 (7 months)
Bordeaux, France
🏛 School of Art & Craft 🏛

La Philomathique de Bordeaux, a recognized public utility association, is a training school for Arts and Crafts professions. Founded in 1808, it has since contributed to the training of 118 "Meilleurs Ouvriers de France" (Best Craftsmen of France) and welcomes nearly 800 students and trainees annually in the heart of Bordeaux.

By offering professional training programs, introductory or advanced workshops, and actions of general interest, it continues its mission of education and awareness of various trades (Woodworking, Fashion, Furnishing…).

Committed to a mission of knowledge transfer, it also develops training workshops bringing together different audiences wishing to learn or perfect traditional techniques led by excellence in craftsmanship. It is in this context that I intervene by conducting:

- an audit and analysis of the existing offer of 'leisure' training workshops
- an analysis of the environment to position the venue as a local reference
- prospecting actions and sourcing new instructors to enrich the offer
- a commercial strategy to achieve the set financial objectives
- support for communication activities
Project Management Communication Strategy Sales Strategy Strategic Communication