Freelancer profile translated to English.
Back to original languageAbout Matthias
For more than 10 years, I have been passionately and successfully working in online marketing and e-commerce. During this time, I have managed or advised on various digital projects in the areas of web and app.
My areas of expertise are:
- Web Analytics in the areas of Google Tag Manager, Google Analytics Universal, and Google Analytics 4
- Google Ads / SEA
- Feed Management
- Marketplace integrations
German
Native or bilingual
Remote only
Primarily works remotely
Experience
- DeutschlandCard GmbH | Bertelsmann SE & Co. KGaAManager Digital BusinessOctober 2022 - Today (3 years and 8 months)
- AlmweltOnline Marketing ManagerJuly 2018 - Today (7 years and 11 months)• Planning, management, and optimization of SEA campaigns for• Almwerk.de for the locations Kempten, Salzburg, Augsburg, and Memmingen
- Immoware24 GmbHOnline Marketing ManagerJuly 2018 - Today (7 years and 11 months)• Planning, management, and optimization of SEA campaigns• Integration of campaign tracking with Google Analytics and Google Tag Manager
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Education
- Diploma in Business Administration, EconomicsMartin Luther University Halle-Wittenberg2010Diplom Kaufmann, Wirtschaftswissenschaften
Certifications
- Professional Scrum Master™ I (PSM I)Scrum.org2022
- Professional Scrum Product Owner™ I (PSPO I)Scrum.org2022