About Matthias
PROJECT SUCCESS:
- +35% revenue increase per employee, +160% growth in strategic key accounts.
- +300% new customer growth, acquisition of the three highest-revenue customers in the company's history. From €1.2 to €3.6 million ARR.
- +180% new customer increase, development of "problem regions" into model regions with record results.
- Doubling of new customers in the first year. Acceleration of sales cycles by 50%. Tripling of the average deal size.
- Strategic consulting and training of specialists and managers in GTM and growth topics, €2-18 million in ARR.
PROFILE SUMMARY:
German
Native or bilingual
English
Fluent
Experience
- Master of Digital GmbH, Münchner Marketing Akademie GmbH & weitereHead of Sales & MarketingMarch 2024 - December 2025 (1 year and 9 months)Germany
- Responsibility: Strategic consulting and training of specialists and managers in GTM and growth topics (€2–18 million ARR).
- Challenge: Bridging the gap between theory and practice – teams often fail due to acceptance and effective daily implementation.
- Focus: Utilizing my hands-on methods to translate strategies into CRM blueprints and pragmatic processes with clear goal orientation.
- Result: Consistently achieving an NPS of 70+ (Excellent) through practice-oriented simplification and high applicability of concepts.
- MEDINAUTEN GmbHCEO Sales & MarketingJune 2020 - April 2025 (4 years and 10 months)Munich, Germany
- Responsibility: Management of 10 people (5 Sales/Marketing, 5 IT) and strategic GTM consulting for tech clients (€2–18 million ARR).
- Challenge: Lack of synergy and efficiency between marketing investments and actual sales success with predictable revenue.
- Focus: Synchronization of CRM-based performance marketing with active sales pipelines to ensure a seamless "Revenue Journey".
- Result: Doubled new customers in the first year, 50% faster sales cycles, and tripled average deal size through consistent premium positioning.
- NOVENTI HealthCare GmbHHead of Sales GermanyFebruary 2018 - May 2020 (2 years and 3 months)Munich, Germany
- Responsibility: Leadership and performance management of the sales team, 19 people (8 AE, 2 KA, 4 Outbound, 3 Junior, 2 Assistant) with €60 million/year.
- Challenge: Product-focused sales with little data transparency and heterogeneous processes in a conservative market environment.
- Focus: Establishment of a "Sales Operating System" – the connection of CRM-based pipeline rhythms with an intensive coaching approach to transform towards value-based selling.
- Result: +35% revenue increase per employee. +160% in strategic key accounts through realignment to complex solution business.
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Education
- Apprenticeship as an Electronics Technician for Systems and Building Technology2007Ausbildung Elektroniker für System- und Gebäudetechnik