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Matthias KraemerMK

Matthias Kraemer

Head of Sales & Marketing

€990/day
München, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Matthias

PROJECT SUCCESS:

  • +35% revenue increase per employee, +160% growth in strategic key accounts.
  • +300% new customer growth, acquisition of the three highest-revenue customers in the company's history. From €1.2 to €3.6 million ARR.
  • +180% new customer increase, development of "problem regions" into model regions with record results.
  • Doubling of new customers in the first year. Acceleration of sales cycles by 50%. Tripling of the average deal size.
  • Strategic consulting and training of specialists and managers in GTM and growth topics, €2-18 million in ARR.

PROFILE SUMMARY:

Growth & Sales Architect with a technical foundation. I build practical systems for B2B companies to achieve predictable growth.

My career path is lived growth and scaling: Started as an electrician – successfully mastered the journey from Junior Sales to Head of Sales, CEO Sales & Marketing.

I combine entrepreneurial understanding for Deep Tech, Marketing, and a modern leadership style. With this, I have demonstrably empowered teams to exceed expectations with joy, ownership, and measurable success.
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
München (up to 50km)

Experience

  • Master of Digital GmbH, Münchner Marketing Akademie GmbH & weitere
    Head of Sales & Marketing
    March 2024 - December 2025 (1 year and 9 months)
    Germany
    • Responsibility: Strategic consulting and training of specialists and managers in GTM and growth topics (€2–18 million ARR).
    • Challenge: Bridging the gap between theory and practice – teams often fail due to acceptance and effective daily implementation.
    • Focus: Utilizing my hands-on methods to translate strategies into CRM blueprints and pragmatic processes with clear goal orientation.
    • Result: Consistently achieving an NPS of 70+ (Excellent) through practice-oriented simplification and high applicability of concepts.
    Growth Strategy CRM Coaching Sales Excellence Go-to-Market (GTM) Strategy
  • MEDINAUTEN GmbH
    CEO Sales & Marketing
    June 2020 - April 2025 (4 years and 10 months)
    Munich, Germany
    • Responsibility: Management of 10 people (5 Sales/Marketing, 5 IT) and strategic GTM consulting for tech clients (€2–18 million ARR).
    • Challenge: Lack of synergy and efficiency between marketing investments and actual sales success with predictable revenue.
    • Focus: Synchronization of CRM-based performance marketing with active sales pipelines to ensure a seamless "Revenue Journey".
    • Result: Doubled new customers in the first year, 50% faster sales cycles, and tripled average deal size through consistent premium positioning.
    CRM Coaching Sales Excellence Growth Strategy Go-to-Market Strategy
  • NOVENTI HealthCare GmbH
    Head of Sales Germany
    February 2018 - May 2020 (2 years and 3 months)
    Munich, Germany
    • Responsibility: Leadership and performance management of the sales team, 19 people (8 AE, 2 KA, 4 Outbound, 3 Junior, 2 Assistant) with €60 million/year.
    • Challenge: Product-focused sales with little data transparency and heterogeneous processes in a conservative market environment.
    • Focus: Establishment of a "Sales Operating System" – the connection of CRM-based pipeline rhythms with an intensive coaching approach to transform towards value-based selling.
    • Result: +35% revenue increase per employee. +160% in strategic key accounts through realignment to complex solution business.
    CRM Coaching Sales Excellence Revenue Increase Team Management

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Education

  • Apprenticeship as an Electronics Technician for Systems and Building Technology
    2007
    Ausbildung Elektroniker für System- und Gebäudetechnik

Skill set

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