Freelancer profile translated to English.
Back to original languageAbout Matthias
Copywriter & Editorial Strategist | E-commerce Content, Newsletters & SEO
Looking to structure your content and improve your editorial performance?
With 6 years of experience, I help e-commerce brands improve their content, conversions, and image through copywriting, newsletters, and a clear editorial strategy.
Copywriting & Editorial Strategy
- Editorial Audit : consistency, tone, messages, performance of existing content
- Editorial Action Plan : editorial line, calendar, priority formats
- Content Strategy : newsletters, SEO articles, e-commerce content, email campaigns
- Editorial Support : organization, prioritization, structure, method, and follow-up
Newsletters & Emails
- Newsletter Audit : structure, tone, segmentation, performance
- Newsletter Creation or Redesign : angle, storytelling, calls to action, overall consistency
- Email Sequences : nurturing, follow-up, product launches, automations
- Continuous Optimization : improving click-through rates and contributing to revenue
SEO Content & Articles
- Content Audit : SEO performance, editorial angles, search intent
- Optimized Article Writing : clear, structured, conversion-oriented, readable by all
- SEO Content Strategies : planning, thematic clusters, editorial consistency
Lead Magnets & Acquisition
- Creation of guides, checklists, and content to grow the email list
Why Work With Me?
- +6 years of writing experience (journalism, copywriting, newsletters)
- Concrete results: newsletters generating several thousand euros per send
- An editorial approach focused on clarity, consistency, and performance
- Astrategic partnerrole: I help you build a sustainable editorial line
Let's discuss your editorial project or content needs
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Annecy (up to 50km), Aix-les-Bains (up to 50km), Chambéry (up to 50km), Grenoble (up to 50km)
Experience
- Visit BeauvaisNewsletter CreationTRAVEL AND TOURISMNovember 2024 - November 2025 (1 year)Beauvais, FranceSetting up a newsletter from a cold database to promote the destination to decision-makers.I developed the editorial strategy for one year to respond to current events in the region (new services, important events) while taking into account customer requests.
- Average open rate: 31.1%
- Click-through rate: 7.9%
- Emails sent: 23,504
- Result: 10% increase in revenue generated by the sales department
- Loop SportsContent ManagerE-COMMERCEOctober 2024 - Today (1 year and 8 months)Annecy, FranceWriting articles for the e-commerce blog with a60% increase in visitsin 2025.Developing the editorial calendar to meet search queries and establish the company's positioning.SEO strategy for product pages, optimization of various site pages, and support for the press relations strategy to increase Loop Sports' brand awareness.
- Le MessagerJournalistPRESS AND MEDIAJune 2022 - December 2022 (6 months)Bonneville, FranceLocal journalist for the Faucigny and Genevois editions, I published articles daily with a "web first" approach. I enhanced articles with infographics and videos to offer a more complete reader experience. I participated in the editorial strategy by proposing articles and helping my colleagues refine their article angles.
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Education
- Master of ArtsCardiff University / Prifysgol Caerdydd2019Master of Arts - MA, Political Communication
- Bachelor's degree, Applied Foreign LanguagesUniversité Savoie Mont Blanc2017Licence, Langues Etrangères Appliquées