About Matthias
French
Native or bilingual
English
Fluent
Experience
- AD'S UP CONSULTINGSEA Consultant Google Ads, Facebook Ads, Amazon AdsSeptember 2021 - September 2022 (1 year)Paris, FranceSEA Consultant specializing in Google Ads, Meta Ads, and Amazon Ads for e-commerce.Analysis of account structure, keywords, targeting, ads, and tracking (GA4), with an approach focused on ROAS and profitability.Diagnosis of performance bottlenecks and actionable, clear, and prioritized recommendations.
- BergamotteTraffic ManagerE-COMMERCEOctober 2022 - January 2025 (2 years and 3 months)Levallois-Perret, FranceTraffic Manager at a fast-growing e-commerce company, responsible for paid acquisition on Google Ads and Meta Ads.Performance-oriented campaign management (ROAS, CPA), account structuring, keyword analysis, audience targeting, ad creation and improvement.Performance analysis via GA4 and identification of key conversion funnel friction points.Contribution to SEO analysis (site structure, content, keywords) to ensure consistency between paid and organic traffic.Participation in creative campaign brainstorming (messages, angles, visuals) in collaboration with marketing and creative teams.
- Consultant SEA – IndépendantFreelance SEA ConsultantMarch 2025 - Today (1 year and 5 months)Paris, FranceLaunch and structuring of an independent SEA consulting business, including conducting advertising account audits and providing occasional support to e-commerce and VSE/SME clients.
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