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Matthias GautierMG

Matthias Gautier

SEA / Traffic Manager Consultant

€320/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Matthias

I started managing online advertising tools in 2021, first as an account manager, then within a large e-commerce company.

Today, I offer audits of advertising accounts to identify friction points that hinder performance.

With a simple, jargon-free approach, I analyze account structure, keywords, targeting, ads, visuals, and the overall environment (landing pages, message consistency).

The result is summarized in a clear presentation (PowerPoint) that we review together via video call to identify:
– what's blocking progress
– what's working
– what's worth correcting, and in what order.

The audit is a diagnosis only: it does not include ongoing management, optimization, or implementation of recommendations.

Google Ads Audit – €210 (flat fee)
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • AD'S UP CONSULTING
    SEA Consultant Google Ads, Facebook Ads, Amazon Ads
    September 2021 - September 2022 (1 year)
    Paris, France
    SEA Consultant specializing in Google Ads, Meta Ads, and Amazon Ads for e-commerce.
    Analysis of account structure, keywords, targeting, ads, and tracking (GA4), with an approach focused on ROAS and profitability.
    Diagnosis of performance bottlenecks and actionable, clear, and prioritized recommendations.
    E-commerce Google Ads Amazon Ads Meta Ads Google Ads Editor
  • Bergamotte
    Traffic Manager
    E-COMMERCE
    October 2022 - January 2025 (2 years and 3 months)
    Levallois-Perret, France
    Traffic Manager at a fast-growing e-commerce company, responsible for paid acquisition on Google Ads and Meta Ads.

    Performance-oriented campaign management (ROAS, CPA), account structuring, keyword analysis, audience targeting, ad creation and improvement.

    Performance analysis via GA4 and identification of key conversion funnel friction points.

    Contribution to SEO analysis (site structure, content, keywords) to ensure consistency between paid and organic traffic.

    Participation in creative campaign brainstorming (messages, angles, visuals) in collaboration with marketing and creative teams.
    E-commerce Google Analytics 4 Google Ads Meta Ads Google Ads Editor
  • Consultant SEA – Indépendant
    Freelance SEA Consultant
    March 2025 - Today (1 year and 5 months)
    Paris, France
    Launch and structuring of an independent SEA consulting business, including conducting advertising account audits and providing occasional support to e-commerce and VSE/SME clients.

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Skill set

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