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Matthias F.MF

Matthias F.

UGC creator & Creative strategist

€550/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Matthias

My mission: to take your company from 🐱 to 🦁 thanks to UGC.


I have worked on managing Meta, Tiktok, and LinkedIn Ads campaigns:
• For CAC40 companies (e.g., Axa)
• For great startups (e.g., Getaround, Shine)
• For e-commerce brands (e.g., Gratitude, Omie & Cie)

This led me to develop a passion for creative strategy... particularly for the production of social ads in collaboration with content creators (UGC).


Specifically, I can help you if:

✅ Your brand is scaling rapidly, or already well-established, and you want to continue your ascent towards conquering your market.

✅ You are running advertising campaigns on social networks (Meta, TikTok, LinkedIn, etc.) and you want to be supported by an experienced, attentive, and 100% invested partner by your side.

✅ You are aware of the impact UGC can have on your digital strategy and you want to be guided in creating this type of content.


Is this the case? Then here are the next steps:

1. Discovery Call ☎️
We'll talk, discuss your brand, and confirm if my profile fits your needs.

2. Audit 🔍
I will meticulously analyze your social media advertising strategy, your competition, and your customers.

3. Creative Strategy 📝
Based on the audit results, I will propose a tailor-made action plan: what creatives should we produce? What message should we convey? To which target audience? With which content creators should we collaborate? How to source them? What brief should we produce so that our creatives exude authenticity?

4. UGC Content Production 🎥
I work with experienced content creators on the production of UGC creatives (photos & videos) optimized for performance.

5. Optimization and Scaling 🚀
Once the strategy is defined and the creatives are produced, we launch, test, optimize, and scale.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • Freelance
    Freelance - Media Buying & Creative Strategy
    August 2022 - Today (3 years and 10 months)
    I support your e-commerce brand in its scaling through tailor-made content and a well-honed media buying + CRO methodology
  • Ad's up Consulting
    SMA Consultant
    February 2022 - August 2022 (6 months)
    Paris, France
    I manage the implementation of the social media acquisition strategy for my clients. Specifically:
    • I analyze client acquisition challenges
    • I address them by proposing an adapted strategic roadmap
    • I handle the operational implementation of this strategy
    • I primarily use Meta Ads, TikTok Ads, and LinkedIn Ads Among my client portfolio: CAC40 companies (e.g., Axa), startups (e.g., Getaround), and e-commerce businesses (e.g., Omie & Cie) In total, I manage €1.8M in advertising budget annually.
  • GAAM Capital
    Online Marketing Manager
    January 2021 - July 2021 (6 months)
    London, UK
    Full-funnel strategy management for this London-based asset management firm.
    • Acquisition: social ads, SEA & SEO strategy
    • Conversion: web design and website optimization
    • Retention: email marketing campaigns & commercial document design

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Education

  • Exchange semester
    Wuhan University
    2021
    Exchange semester
  • Economic and Commercial Preparatory Class (ECE)
    Notre-Dame du Grandchamp
    2019
    Classe préparatoire économique et commerciale (ECE)

Skill set (5)

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