About Matthias
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- FreelanceFreelance - Media Buying & Creative StrategyAugust 2022 - Today (3 years and 10 months)I support your e-commerce brand in its scaling through tailor-made content and a well-honed media buying + CRO methodology
- Ad's up ConsultingSMA ConsultantFebruary 2022 - August 2022 (6 months)Paris, FranceI manage the implementation of the social media acquisition strategy for my clients. Specifically:• I analyze client acquisition challenges• I address them by proposing an adapted strategic roadmap• I handle the operational implementation of this strategy• I primarily use Meta Ads, TikTok Ads, and LinkedIn Ads Among my client portfolio: CAC40 companies (e.g., Axa), startups (e.g., Getaround), and e-commerce businesses (e.g., Omie & Cie) In total, I manage €1.8M in advertising budget annually.
- GAAM CapitalOnline Marketing ManagerJanuary 2021 - July 2021 (6 months)London, UKFull-funnel strategy management for this London-based asset management firm.• Acquisition: social ads, SEA & SEO strategy• Conversion: web design and website optimization• Retention: email marketing campaigns & commercial document design
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Education
- Exchange semesterWuhan University2021Exchange semester
- Economic and Commercial Preparatory Class (ECE)Notre-Dame du Grandchamp2019Classe préparatoire économique et commerciale (ECE)