Freelancer profile translated to English.

Description

I help companies with complex high-ticket sales to measurably increase revenue from marketing & sales by transforming CRM data into clarity and building scalable structures.

I build and restructure HubSpot setups to actively drive revenue: clear pipelines, clean workflows, and reliable reporting. The result is full transparency about which deals actually generate revenue and where potential remains untapped.

Based on this, I structure Revenue Operations, make sales efforts measurable, and connect marketing and sales into a seamless funnel. Clean tracking via Google Tag Manager ensures that decisions are data-driven – not based on gut feeling.

I consistently align performance marketing across Google, Meta, LinkedIn, Reddit, and Bing towards ROI and actual sales – not quick leads that don't convert.

Languages

German
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

München (up to 50km), Innsbruck (up to 50km), Berlin (up to 50km), Köln (up to 50km)

Hubtimal
Founder / HubSpot Consultant / Performance Marketing Manager
DIGITAL AND IT
June 2025 - Today (1 year)
Munich Metropolitan Area, Germany
With Hubtimal, I help companies with complex high-ticket sales to turn HubSpot into a functional revenue and sales system.

I identify bottlenecks in the funnel, create clarity in CRM and tracking data, and build structures that enable marketing and sales to collaborate predictably and measurably.

As a HubSpot Solutions Partner, I work operationally on existing or new HubSpot setups, structure Revenue Operations, and consistently align tracking and performance marketing with actual sales – not cold leads.
Hubspot Performance Marketing Sales Operations Go-to-Market (GTM) Strategy Conversion Tracking
Tidely
Senior Online Marketing & Demand Generation Manager (Freelance)
SOFTWARE PUBLISHING
December 2023 - Today (2 years and 6 months)
Munich Metropolitan Area, Germany
As Senior Online Marketing & Demand Generation Manager at Tidely, I am responsible for Online Marketing, Demand Generation, and HubSpot with a focus on structure, measurability, and revenue.

I oversaw a complete HubSpot remodeling and continue to be responsible for HubSpot both strategically and operationally. This includes clear funnel and lifecycle logics, clean tracking, and reliable reporting for transparency on pipeline and revenue drivers.

I am responsible for the marketing budget, including annual planning and forecasting. In Performance Marketing, I manage Google, Meta, LinkedIn, Reddit, and Bing Ads, as well as tracking, relevant marketing apps, and integrations.
Google AdWords Meta Ads LinkedIn Marketing Hubspot Conversion Tracking
Culcha
Demand Generation Manager / Team Lead Demand Generation
EDUCATION AND E-LEARNING
May 2022 - December 2023 (1 year and 7 months)
Freiburg im Breisgau, BW, Germany
At Culcha, I was responsible for the setup and scaling of the demand generation structure, progressing from an operational Demand Generation Manager to the role of Team Lead Demand Generation.

Initially, I worked operationally on HubSpot and actively contributed to the system's development: I built HubSpot, implemented workflows, funnel and lifecycle structures, co-designed tracking, and set up ad accounts. HubSpot served as the central system for managing marketing, sales, and pipeline data.

With increasing responsibility, I operatively supported go-to-market initiatives and built performance reports for the CEO and investors to transparently present demand, pipeline, and growth.

As Team Lead Demand Generation, I finally led the Demand Generation & Performance Marketing team (3 employees including myself), was responsible for regular CEO reporting, and collaborated closely with content and product teams in cross-functional strategy meetings.
Go-to-Market (GTM) Strategy Hubspot Performance Marketing LinkedIn Marketing Sales Operations