Freelancer profile translated to English.
Back to original languageAbout Matthias
Optimizing product texts for online shops with a clear focus on revenue and visibility.
Most product pages describe products, but don't sell them. That's exactly where I come in. I combine SEO, sales psychology, and localization (DE/EN) to structure content so it gets found and converts at the same time.
Skills
SEO Copywriting, Conversion Optimization, Structured Product Texts, Localization and Translation (DE/EN), Scalable Content Creation with AI-powered processes.
Projects
Optimization of product texts for online shops with a focus on clear benefit arguments and sales-oriented structure. Creation and revision of product descriptions for better findability. Development of uniform content structures for larger product catalogs. Adaptation and localization for the German and English markets.
Services
Creation and optimization of product texts, SEO optimization (keywords, structure), Translation and localization (DE/EN), Optimization of existing content, Implementation even for large product quantities.
Approach
Clear sales structure instead of pure description. Focus on benefit communication and conversion. Uniform tonality across the entire shop. Efficient, AI-powered implementation.
Goal
Increase conversion rate and organic reach through precisely optimized product communication in e-commerce, as well as building long-term cooperation with growth-oriented shops.
German
Native or bilingual
English
Native or bilingual
Can work on-site
Zürich (up to 50km)
Experience
- SelbstständigProduct Content Optimization SpecialistE-COMMERCEJanuary 2026 - Today (7 months)Zürich, SwitzerlandOptimization and creation of product content for online shops with a focus on conversion and visibility.Combination of SEO, sales psychology, and localization (DE/EN) to not only translate product pages but to build them in a sales-oriented manner.Services:Structured product texts with a clear benefit focusSEO Optimization (Keywords, Structure, Findability)Translation and Localization for international marketsOptimization of existing content instead of pure new creationScalable implementation even for large product catalogsApproach:AI-powered content creation and optimizationUniform tonality across entire shopsFast implementation with consistently high qualityGoal:Increase conversion rate and organic reach through optimized product communication.
- SelbstständigE-Commerce SEO Copywriter & Conversion SpecialistE-COMMERCEMarch 2024 - Today (2 years and 5 months)Zürich, SwitzerlandOptimization and creation of product texts for online shops with a focus on conversion and SEO. Development of structured product pages with clear benefit arguments. Localization and adaptation of content for the German and English markets. Implementation of scalable content structures for larger product catalogs using AI-powered processes.
- Eigenprojekte / Content OptimizationProduct Content OptimizationE-COMMERCEJanuary 2024 - Today (2 years and 7 months)Zürich, SwitzerlandAnalysis and revision of existing product texts with a focus on sales structure and findability. Creation of sample projects and reference texts for various e-commerce scenarios. Development of templates for consistent product descriptions. Testing and comparison of different content approaches to improve conversion.
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Education
- SEO & Conversion Copywriting (E-Commerce)Self-Study / Practice-Oriented Further Training2024Fokus auf SEO-optimierte Produkttexte, Conversion-Optimierung und Verkaufspsychologie im E-Commerce. Anwendung von Copywriting-Modellen wie AIDA und PAS sowie Entwicklung strukturierter Produktseiten für bessere Auffindbarkeit und höhere Verkaufsraten. Einsatz KI-gestützter Prozesse zur skalierbaren Content-Erstellung.
- E-Commerce Content Optimization & Localization (DE/EN)Practical Projects / Self-Study2024Optimierung und Lokalisierung von Produktinhalten für den deutschen und englischen Markt. Entwicklung einheitlicher Content-Strukturen für größere Produktkataloge. Analyse und Überarbeitung bestehender Inhalte mit Fokus auf Struktur, Nutzenargumentation und Conversion.