Freelancer profile translated to English.

Description

My focus: performance and ROI!

30 minutes of free consultation to understand your needs - Book your appointment now: calendly.com/matthias-clairiot/30min 🚀

7 years of experience in France and Canada developing and implementing digital strategies for brands like Boulanger, Ubisoft, Point S.

My strengths: Quick understanding of your reality, your short/medium-term vision

🚀 I can support you on various missions 🚀

- Multi-channel digital strategy

- Setup and management of Search Ads campaigns (Google Adwords / Search Ads 360, Microsoft Advertising - Bing)

- SMA: Facebook Ads, Instagram Ads, Linkedin Ads, Reddit, TikTok, Pinterest, Quora

- Programmatic Display (Criteo - Google Ads - Adroll - DV360)

- Data visualization - Automated reports via Data Studio

- B2B Lead Generation

- Landing page creation

- Internalization support

- Affiliate and emailing campaign management

- Growth marketing and acquisition funnel optimization

- E-commerce Sales Development

- Shopify website promotion

🏢 Industry Experience:

B2C: Banking, Fashion, Automotive, Real Estate, Retail

B2B: Employer Branding, Recruitment, HR Software, POS Software, Professional Banking, ERP, SaaS Startup

An effective methodology adapted to all types of companies:

- Clear objectives and KPIs at the start of the project

- Efficient mission monitoring for timely completion

- Performance analysis and recommendations for the future

Possibility of travel to Lille and Paris.

French / English

I would be delighted to discuss your goals and offer you solutions and recommendations to achieve them.

Matthias

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km), Paris (up to km), Lille (up to km)

LightspeedHQ
Growth Marketing
RESTAURANTS AND FOOD SERVICE
June 2021 - Today (5 years)
Paris, France
Growth marketing lead for France and Switzerland
Dialekta
Digital Strategy - Digital Consultant - Digital Marketing
E-COMMERCE
August 2017 - October 2020 (3 years and 1 month)
Montréal, Canada
I manage several accounts across very diverse horizons.

I assist clients in implementing their digital strategy for annual and one-off campaigns.

Industries: Banking - SaaS / B2B - Events - Press - Automotive - Retail - Real Estate - Hospitality - E-commerce - Cosmetics/Beauty - B2B.

This diversity allows me to constantly strive for innovation to meet campaign objectives and satisfy my clients.

- International Experience: European / US / Canada Market
- Significant Experience: Bank/Finance - SaaS - Retail (brick&mortar) - B2C App and B2B lead gen
Google AdWords Facebook Growth Hacking Google Analytics Lead Generation Strategic Planning SEM LinkedIn Marketing
Boulanger
Traffic Manager
E-COMMERCE
August 2014 - June 2017 (2 years and 10 months)
Lille, France
I spent nearly three years in a rapidly growing environment developing traffic and revenue through various advertising channels. I was responsible for a large media budget to grow my scope of action.

Responsible for the affiliate program of one of the French e-commerce leaders.
Emailing campaign management
Search for new partnerships,
Display
Reporting
SEO missions

+1 year: Responsible for affiliation, comparison sites, and partnerships
6 months: Responsible for the internal search engine of Boulanger.com
1 year: Assistant Traffic Manager
Traffic Management Affiliation SEO SEA Emailing Display Reporting Google Analytics Lead Generation