Freelancer profile translated to English.

Description

I help companies think about marketing from strategic foundation to consistent implementation – with a focus on marketing strategy, brand management, and employee marketing.

With over 15 years of marketing experience (around 12 full-time), I have supported brands at both corporate and medium-sized levels: as Marketing Manager at TÜV Rheinland Akademie, in brand communication for Nissan Germany, and in automotive marketing for SEAT. The Nissan after-sales campaigns earned the team the German Brand Award (2022 & 2024) and the German Design Award (2024).

The approach: think first, then act – but then act consistently. Strategic clarity (positioning, target groups, channel strategy) combined with tangible implementation in content, social media, website, and SEO.

A special focus is on employee marketing and employer branding: the shortage of skilled workers is the most expensive problem for many companies – here I bring brand and campaign expertise to where it has a measurable impact.

Substantive expertise is not just an aspiration: Bachelor of Marketing (Grade 1.9) and top of the year at IHK Cologne.

For a reliable assessment, a brief project description with goals and timeframe is sufficient – the feedback will come with a concrete proposal.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Spanish
Basic
Italian
Basic

Workplace preferences

Can work on-site

Köln (up to 50km)

Nissan Deutschland,
COORDINATOR AFTERSALES CUSTOMER DATA & LOYALTY MANAGEMENT
AUTOMOBILE
September 2022 - April 2026 (3 years and 7 months)
50389 Wesseling, Germany
• - Optimization of Customer Data Management
• - Monitoring and evaluation of dashboards and KPIs
• - Management and optimization of the website and social media channels
• - Digitalization of the business area
• - Steering, implementation, and optimization of communication
Marketing Strategy Online Marketing Branding Campaign Management Customer Relationship Management (CRM)
TÜV Rheinland Akademie,
MARKETING MANAGER
EDUCATION AND E-LEARNING
June 2019 - August 2022 (3 years and 2 months)
Cologne, Germany
• - Management and optimization of the website including SEO/SEA
• - Communication – creation, distribution/publication, optimization
• - Management of agencies and other service providers
• - Management and optimization of social media channels including content
• - Digitalization of the business area, e.g., through the use of marketing automation, AI, chatbots, and VR applications
Social Media Online Marketing Marketing Strategy SEO Marketing Automation
Jäger + Schmitter DIALOG,
INNOVATION MANAGEMENT REPRESENTATIVE
DIGITAL AND IT
October 2018 - May 2019 (7 months)
Cologne, Germany
• - Trend and technology scouting
• - Implementation of new methods: Design Thinking, Kanban, Scrum
• - Development of new target groups and business models
• - Creation of reports and advising management
Marketing Strategy Innovation Management Design Thinking Project Management Digitalization