Description

Biography

Matthew (Matt) Fei has over 10 years of experience in Product Management with a focus on digital transformation using AI/ML technologies. As the recent founder of Fei Business Advisory Inc., Matt helps businesses define and implement product strategy with a focus on AI workflow automation and decision augmentation. Prior to founding his company, Matt work at Apple as an Engineering Product Manager (aka – Technical Product Manager) where he managed a technical team that built APIs and frameworks to create a more personalized and contextually aware Siri virtual assistant. Matt also held a Senior Product Management role at Amazon where he focused on building AI image-recognition technologies for new browsing, engagement, and personalization features. Matt holds an MBA from Carnegie Mellon University – Tepper School of Business,

About Fei Business Advisory, Inc.

We believe our access to consultants with previous big tech experience, local staffing model, and focus on legacy businesses set us apart. Our team of consultants comprises former managers and senior leaders from the world’s foremost technology companies, each with a proven track record of delivering high-impact solutions within complex enterprise environments and early-stage startups alike.

By combining our strategic expertise with personalize attention and hands-on execution, we ensure clients not only adopt cutting-edge technology, but also achieve measurable business outcomes that drive long-term growth in an increasingly digital world.

Services

>> Product Strategy / Digital Transformation

>> Agile Product Development

>> AI and Third-Party Integrations

>> Project Execution and Fulfillment

Industry field of expertise

Languages

Italian
Native or bilingual
French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Fei Business Advisory, Inc.
Founder
January 2024 - Today (2 years and 5 months)
London, United Kingdom
Fei Business Advisory, Inc. is a boutique consulting firm that supports business administrators advance through digital transformation by developing technology solutions to simplify processes and workflows. The firm supports clients by defining and executing product strategy while ensuring alignment with overall company mission. www.feibusinessadvisory.com

Launched an LLM-powered solution to help frontline caregivers identify ServiceNow billing codes for patient treatments, cutting insurance denial rates by 23% within 5mo for a major West Coast hospital system.
Built platform and framework for federated AI app development by implementing HL7/FHIR (Fast Healthcare Interoperability Resources) protocols and HIPPA compliant frameworks.
Product Strategy Digital Transformation Product Development Machine learning artificial intelligence
Apple
Senior Engineering Product Manager
TECH
January 2021 - January 2024 (3 years)
Launched Notification Summarization feature and new Contact Resolution model for Siri virtual assistant. Identified personalization opportunities by collecting and analyzing customer feedback. Led a team of Product Managers and engaged with cross-functional teams including Machine Learning Engineers, Data Scientists, Software Engineers, Designers, Security, and Privacy to execute product vision. Responsible for end-to-end product success and KPIs.

Launched lock screen Notification Summarization feature in iOS 18.2 that increased engagement by 21% in 18mo for Siri virtual assistant and 7% on average across all other iOS ecosystem applications.
Launched new ML Contact Resolution model in iOS 16.4 that increased F1 score by 13% in 15mo across “core” languages; model enables Siri to call, text, share, and navigate to phonebook contacts using custom nicknames and/or relations (eg. Mom, dad, brother, etc.).
artificial intelligence Machine learning NLP Personalization Product Development
amazon
Senior Product Manager
E-COMMERCE
January 2015 - January 2020 (5 years)
Launched image recognition model and personalized browsing experience to improve customer conversion in Furniture GL (department). Led a team of Product Managers and engaged cross-functionally with Data Scientists, Software Engineers, and Designers to define, execute, and measure product success.

Launched “Instant Recommendations" widget that used image recognition technology to surface similar pieces of furniture on product detail page, leading to a 17% increase in category sales over 18mo period.
Pioneered a 3D mapping process for Amazon Basics furniture that Photographers used to generate lifestyle images at scale, increasing new to brand purchases by 20% in 12mo and later released as standalone product.
Product Development Personalization E-commerce