Freelancer profile translated to English.
Back to original languageAbout Mattea
Constantly seeking new challenges and opportunities, I am a true digital enthusiast, specializing in data analysis and user experience optimization.
With significant experience as a digital project manager, I have supported brands such as Lulli Sur La Toile, Aurélie Bidermann, Maison Poiray, Chacun Son Café, before joining the Parisian agency Symediane. There, I managed projects for prestigious clients like Annelise Michelson, Cédric Grolet, Chocolat Alain Ducasse, Cosmetics27, Macon & Lesquoy, The Line, Flora Lab, and many others.
Now a full-time freelancer, I am ready to put my expertise at the service of your digital projects. Interested in a collaboration? Contact me, I would be delighted to discuss it with you! ✨
French
Native or bilingual
English
Conversational
Spanish
Basic
Remote only
Primarily works remotely
Experience
- FreelanceDigital Project Manager E-commerce / CRM / DataE-COMMERCEOctober 2024 - Today (1 year and 8 months)Paris, France
// Digital Project Management
- Management of web projects using agile methodologies- Development of product roadmaps, backlog management, and feature prioritization- Writing of specifications, user stories, and functional specifications- Monitoring of schedules, budgets, resources, and project risk management- Conducting functional and technical acceptance testing- Tracking deliverables in collaboration with tech, design, and marketing teams⸻// UX, UI & Product Optimization
- Analysis of user journeys and UX recommendations (audit, benchmark, A/B testing)- Monitoring UI design in collaboration with designers (Figma, Adobe XD)- Implementation of wireframes and prototypes for client validation- Competitive & UX monitoring, analysis of industry best practices- Redesign or improvement of purchase funnels, forms, menus, product pages⸻// E-commerce
- Management and oversight of online stores on Shopify and PrestaShop- Configuration of native features or third-party apps (payment, shipping, CRM, B2B…)- Monitoring of e-commerce KPIs (Revenue, conversion rate, average order value, churn…) via GA4 & Data Studio- Management of product catalogs, SEO content, site structures, and landing pages⸻// Email Marketing & Automation
- Design and sending of email campaigns with Klaviyo, Mailchimp, and Brevo- Creation of automated workflows (welcome series, abandoned carts, loyalty programs)- A/B testing, performance analysis (OR, CTR, unsubscribe rate, ROI)⸻// Tools & Technical Environment
- CMS: Shopify, PrestaShop, WordPress- Emailing: Klaviyo, Mailchimp, Brevo- Design & Prototyping: Figma, Adobe XD, Photoshop, Illustrator, InDesign- Project & Collaboration Suite: Notion, Trello, Jira, Slack, Google Workspace- Tracking & Analytics Tools: Google Analytics (GA4), Data Studio, Hotjar- SEO / SEA Integration: tag monitoring, optimized content, tagging plan - SymedianeDigital Project ManagerE-COMMERCESeptember 2022 - September 2024 (2 years and 1 month)Paris, France
Project Management & Coordination
- End-to-end management of digital projects with the goal of client satisfaction- Management of schedules, budgets, and resources according to agile methodologies- Coordination of internal and external teams (tech, design, marketing)- Workflow monitoring, organization of weekly meetings, and project reportingAnalysis & Performance
- Monitoring of business and UX KPIs via Google Analytics (GA4), Hotjar, Klaviyo, CRM- Conducting monthly reports: data, email performance, conversion rates- Analysis of user behavior and optimization recommendations- Competitive benchmarking and monitoring of e-commerce and UX innovationsScoping & Design
- Review and challenge of client briefs- Writing clear and operational graphic and technical briefs- Validation of the technical and functional feasibility of projects- Definition of scope, prioritization of needs, and tracking of deliverablesAcceptance Testing & Quality
- Functional acceptance testing and validation of developments before launch- Management of warranty, maintenance, and continuous improvement phases- Quality monitoring, bug fixing, and post-launch optimizationWeb Marketing & Customer Relations
- Web marketing management of e-commerce sites: emailing, automation, CRM, SEO- Management of acquisition and customer loyalty strategy- Daily client support, relationship management, and post-project follow-up- Writing of agendas, minutes, and project documentation - Chacun Son CaféE-commerce Project ManagerE-COMMERCEFebruary 2022 - August 2022 (6 months)Paris, France
E-commerce & Digital Performance
- Continuous optimization of the e-commerce site to improve conversion and user experience- Implementation and management of email campaigns: segmentation, automation, and performance tracking- Improvement of natural referencing (SEO) and product visibility on search engines- SEO redesign of product pages: keyword optimization, markup, and editorial content- Analysis and reporting of performance via Google Analytics (GA4), Search Console, and CRM tools- Strategic recommendations to boost traffic, sales, and customer loyaltyDigital Project Management
- Operational coordination of web projects: redesigns, optimizations, and site evolutions- Development and monitoring of functional and technical specifications- Project management based on business and behavioral data (traffic, average order value, bounce rate)- Daily collaboration with internal teams (marketing, tech, studio) and external service providers- Participation in the digital roadmap and tracking of deliverables until productionWeb Marketing & Digital Communication
- Management of digital channels: emailing, automation, SEO, social media- Contribution to the brand content strategy around coffee culture and French craftsmanship- Definition of communication axes and editorial planning in line with commercial highlights- Monitoring of campaign performance and optimization recommendationsGraphic Design & Visual Content
- Design of web mockups and landing pages in collaboration with design teams- Creation of the Instagram feed and visual assets in compliance with the brand identity- Photo retouching and optimization of product images for the website and social networks
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Education
- Master 2 Digital Strategies and E-business, Digital MarketingESP Paris2024Anglais (Global Exam) ・ Formations Visiplus ・ Stratégie digitale ・ SEO ・ Paid Media (SEA & Social ads) ・ Data analyse ・ Régies mobiles ・ Inbound Marketing ・ Brand content ・ Stratégie influenceurs ・ Droit du digital ・ Management ・ ESG (Environmental, Social & Governance) ・ Méthodologies agiles ・ Pitch training Réalisation de projets ・ Séminaire 1 : Le vocal, nouveau media ・ Séminaire 2 : No Code ・ Com’ for Climate ・ Projet 1 : E-commerce ・ Projet 2 : Transformation digitale
- Double Degree Digital Marketing & Data Analytics, DigitalEMLV - Léonard de Vinci School of Management & IIM2023ccréditations : AACSB, EFMD, PRME Data Analytics - Maîtriser Excel - Web Analytics - Data Strategy / Data Vizualisation / Data Marketing Management de Projet - Gestion de projet Agile - Growth Hacking Digital Economy & Mangagement - Start up - RSE des Entreprises du numérique - International Business Strategy Management de la Data - Big Data Frameworks - Predictive Analytics - Intelligence artificielle - Intégrité des SI & RGPD Méthodologie de Recherche - Analyse de données quantitatives - Analyse de données qualitatives Anglais - Préparation TOEIC - Business English Digital Marketing & E-Commerce - Digital Advertising - Digital Consumer Behavior - Data Management Platform (DMP) - Référencement Web & Mobile (SEO) - Digital Branding Strategy - CRM & Marketing Relationnel - E-commerce Strategy - Mobile Marketing & M-Commerce - Drive to Store Strategy Outils de développement - HTML, CSS, Frameworks, Bootstap & jQuery - Base de données relationnelle SQL - Initiation à Python