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Mattéo M.MM

Mattéo M.

Head of SEO and Traffic Acquisition Consultant📈

€475/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mattéo

The web has become an essential aspect for your business, although sometimes intimidating. Let's make the most of what it has to offer you 🚀

I will assist you with all your e-commerce-oriented SEO traffic acquisition issues, while providing you with a structured project management framework.

My SEO value: only work on accessible queries that bring you business or revenue. Having traffic is good, but qualified traffic is better.

🏆 My results:
- Over 1 million clicks generated in SEO across three markets.
- E-commerce sites positioned on strategic queries
- Content writing seen by millions of users
- Positions acquired on ultra-competitive SERPs
- Verifiable sources and clients

Areas of SEO expertise:

✔ Audit:
- On-site SEO Audit
- SEO Audit
- Content Audit

✔ Keywords and Strategy:
- Analysis of high-potential keywords for your business
- Creation of a site map (thematic silos and internal linking)
- Project management

✔ Link Building:
- Backlink research
- Selection of the best spots according to your criteria
- Implementation of the strategy

✔ Content:
- Definition of content strategy (former writer at Clubic)
- Creation of intelligent internal linking for your content
- SEO-optimized content writing
- Creation of multi-platform content
- UX optimization

✔ Training:
- General presentation on SEO
- Training on various SEO techniques
- Writing process documents

✔ Projects completed by site type:
- E-commerce
- Blog
- Company showcase site
- Startup
- International market

✔ Areas of Web expertise:

- Google Ads (SEA): Keyword analysis, creation and optimization of advertising campaigns.
- E-commerce audit and strategic consulting.
- Website creation and optimization: Shopify and WordPress.
- Meta Suite (Instagram and Facebook ADS)
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • E-commerçant dans le domaine des piscines
    SEO/SEA Project Management
    E-COMMERCE
    May 2022 - Today (4 years and 1 month)
    Toulouse, France
    Consulting and audit of an e-commerce site.
    The goal of this service is to support my client's online store by increasing its traffic.

    This begins with a SEO and strategic audit of the site, followed by a series of recommendations to implement.

    - Technical SEO audit and analysis of the site
    - On-page SEO audit of the site
    - Site speed audit
    - Competitor SEO analysis
    - Off-site analysis
    - Keyword research (report):
    - Transactional (collections, products)
    - Informational (blogs)
    - Creation of a new site map on Miro (visualization tool)
    - Training on SEO best practices
    - Integration


    SEA:
    - Keyword analysis
    - Launch of advertising campaigns
    - Monitoring and management
    SEO SEO Audit SEO Training SEO Optimization SEA Google Search Console Project Management
  • Independant
    Independent E-commerce Site Creation and Management SEO/SEA
    E-COMMERCE
    February 2020 - Today (6 years and 3 months)




    👁 Reconnaissance Phase

    ▶ Market Analysis:
    - Competitor positioning (SEO and advertising campaigns)
    - Targeting of strategic keywords in web referencing.
    - Analysis of potential on major paid advertising channels (Facebook, Pinterest, Google Ads, Instagram)

    ▶ Strategy Definition and Implementation:
    - Creation of a detailed plan.

    📈 Application Phase

    ▶ SEO
    - Optimization of the homepage and product pages to be "Google friendly"
    - Implementation of an intelligent link building strategy (internal and external links).
    - Targeting and writing optimized blog articles.
    âžĄïž Creation of Google Ads Campaigns
    - Google Shopping campaign
    - Search campaign

    âžĄïž Monitoring and Project Tracking:
    - Monitoring and optimization of advertising campaigns
    - Tracking SEO growth

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Education

  • General Engineer
    ICAM
    2021

Skill set (21)

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