About Mattéo
French
Native or bilingual
Experience
- E-commerçant dans le domaine des piscinesSEO/SEA Project ManagementE-COMMERCEMay 2022 - Today (4 years and 1 month)Toulouse, FranceConsulting and audit of an e-commerce site.The goal of this service is to support my client's online store by increasing its traffic.This begins with a SEO and strategic audit of the site, followed by a series of recommendations to implement.- Technical SEO audit and analysis of the site- On-page SEO audit of the site- Site speed audit- Competitor SEO analysis- Off-site analysis- Keyword research (report):- Transactional (collections, products)- Informational (blogs)- Creation of a new site map on Miro (visualization tool)- Training on SEO best practices- IntegrationSEA:- Keyword analysis- Launch of advertising campaigns- Monitoring and management
- IndependantIndependent E-commerce Site Creation and Management SEO/SEAE-COMMERCEFebruary 2020 - Today (6 years and 3 months)đ Reconnaissance Phaseâ¶ïž Market Analysis:- Competitor positioning (SEO and advertising campaigns)- Targeting of strategic keywords in web referencing.- Analysis of potential on major paid advertising channels (Facebook, Pinterest, Google Ads, Instagram)â¶ïž Strategy Definition and Implementation:- Creation of a detailed plan.đ Application Phaseâ¶ïž SEO- Optimization of the homepage and product pages to be "Google friendly"- Implementation of an intelligent link building strategy (internal and external links).- Targeting and writing optimized blog articles.âĄïž Creation of Google Ads Campaigns- Google Shopping campaign- Search campaignâĄïž Monitoring and Project Tracking:- Monitoring and optimization of advertising campaigns- Tracking SEO growth
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Education
- General EngineerICAM2021