Matteo Gramegna

Manage the Instagram account of Turespaña in Italy, creating original content and adapting global posts to resonate with the local audience. Collaborate closely with the tourism offices in Milan and Rome to align content with promotional campaigns and regional priorities. Focus on enhancing engagement, strengthening brand presence, and inspiring travel to Spain through compelling storytelling and visually appealing content.

SEO specialist with a strong focus on content. Responsible for optimizing and managing online content for the agency's clients, including City Sightseeing and Siemens, to improve Google rankings and attract qualified traffic.

Conducts keyword research and search intent analysis, creates and optimizes SEO-friendly content, monitors performance using web analytics tools, and adjusts strategies based on results.

Focused on delivering impactful internal communication solutions, primarily for IKEA Italia, by transforming client ideas into strategic brand storytelling. Responsible for crafting press releases, articles, infographics, GIFs, and corporate manuals to support internal communication. Developed employer branding initiatives, including work climate surveys, onboarding programs, and engagement activities, to strengthen corporate culture.

Managed communication plans and editorial calendars, ensuring alignment with company objectives. Organized corporate events, such as team-building activities and internal celebrations, to foster a cohesive and engaging work environment.