Matteo Giordani

Realizzo loghi, brand identity, impaginazioni editoriali e gestisco i contenuti per i social media.

The project was developed at the request of a client in the process of opening a new bistro offering both table service and takeaway. The venue features a simple yet carefully curated cuisine, with a strong Italian influence: pizza alla pala, baciata, baguettes, filled focaccias, and more.

The goal of the project was to design graphic materials across three main areas: the primary menu in both print and digital formats, the wine list, takeaway packaging, and online and offline communication.

As a newly opened bistro, the client wanted to address an adult target audience (ages 30–45), attentive to both taste and aesthetics, and looking for a casual yet refined dining experience.

Within these constraints, I developed a design approach aimed at highlighting Italian tradition through a clean, elegant, and accessible visual language, consistent with the overall aesthetic of the venue.

Matte Ma Belle is an online fashion brand designed for women who enjoy changing their look and expressing their personality through style. The brand offers versatile garments created for those who like to experiment with different aesthetics.

I worked on the logo redesign and the update of part of the visual identity. The goal was to make the brand more legible, modern, and aligned with its target audience, moving away from the original, more decorative and less scalable visual approach.

The redesign introduces clean typography, while the heart symbol was reworked to be more recognizable and better integrated into the logotype, maintaining consistency with the font’s geometry. This approach improved the brand’s visual impact and flexibility across different digital formats.