Description

I'm a Senior Management Consultant and PM/BA hybrid with 19+ years delivering complex digital projects and products across FinTech, eCommerce, SaaS, and Travel.

My approach: Define project direction during discovery, not after. I run structured stakeholder workshops, translate complexity into actionable requirements, and work closely with engineering teams to ensure we build what actually solves the problem.

WHAT I DELIVER:

Discovery & Requirements

Stakeholder workshops, user journey mapping, prioritised roadmaps, requirements specifications that answer "what are we building and why?"

Product Ownership & Delivery

Backlog ownership, sprint planning, user stories, acceptance criteria, UAT leadership, go-to-market support, vendor/partner management.

Technical Coordination

APIs, system architectures, data flows, CRM integrations, platform decisions. I bridge business and engineering to avoid costly mistakes.

Delivery Rescue

Resolved critical issues on live projects, introduced process improvements, scaled teams without overcomplicating.

DOMAINS: FinTech (mortgage platforms, lending), eCommerce (retail, B2B), Travel & Tourism, SaaS, Media, Enterprise Transformation, Startups & Scale-ups

Available for remote contract roles. Discovery-heavy, transformation, and platform delivery preferred.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational
Croatian
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

(Self employed)
Freeelance Senior Tech PM + BA Hybrid / Product Owner | Discovery, Delivery & Digital Transformation
DIGITAL AND IT
January 2017 - Today (9 years and 5 months)
16+ Clients on freelance per project or consulting basis for UK, Germany, Ireland, USA, Spain. Embedded PM + BA hybrid roles or Product Owner with startups, scale-ups, and enterprises:

AI Travel Startup platform (Nov-Dec) – Led structured discovery & MVP scope definition using MoSCoW/RICE prioritisation. Prevented premature build; delivered 6-week requirements roadmap.

Reeks District Tourism (Ireland) – Digital transformation roadmap for regional tourism growth. Mapped visitor journeys, delivered strategy adopted by 120+ hospitality businesses and its execution.

Spearheaded the development, rollout, and management of multiple eCommerce retail and wholesale platforms, catering to a diverse set of clients and requirements.

Implemented comprehensive digital transformations for businesses, encompassing operations, platform integrations, and digital strategy.

Designed and executed a member system, streamlining user experience and enhancing member retention.

Integrated and managed various CRMs, optimising customer touchpoints, automations, and feedback mechanisms.

Developed strategic business plans and digital transformations, supporting businesses in refining their vision and online presence.

Led marketing initiatives, blending traditional and digital strategies to drive growth and brand recognition.

Coordinated workshops, programme management, and business analysis, ensuring projects remained aligned with overarching client objectives.
Technical project management Business analysis Digital Transformation Product management AI Automation
Beam
Freelance Senior Product Manager + BA hybrid
LEGAL
August 2023 - April 2024 (8 months)
Dublin, Ireland
As a Senior PM + business Analyst hybrid, I owned end-to-end discovery, branding, technical solutions, MVP definition, technical partner integrations, growth, microsite launch, vendor management, and go-to-market strategy.

• Conducted end-to-end discovery and stakeholder workshops preventing premature build
• Defined MVP roadmap using MoSCoW and value-based prioritisation
• Managed integrations across mortgage, CRM, and analytics platforms
• Negotiated SLAs and service agreements with external partners
• Supported go-to-market strategy with legal and marketing teams
• Led discovery of their new CRM platform

This was a critical early-stage venture delivery where lean methodology, customer validation, and technical clarity proved essential to successful product launch and its success in Ireland.
Business analysis Product management Requirements specification Lean management Start-up
Mercedes benz
Freelance Management Consultant / Business Analyst
AUTOMOBILE
September 2018 - January 2019 (4 months)
Stuttgart Metropolitan Area, Germany
Collaborated with Vision Plan, London-based innovations company, on Discovery phase for Mercedes-Benz and Daimler IT innovation division. Conducted intensive research and analysis on digital operations, startup incubators specifically working with data, and internal innovation projects. Presented strategic recommendations to senior stakeholders identifying opportunities for structural and long-term transformation.

Key outcome: Delivered innovation roadmap and presentation with; quick operational wins, innovation ideas, encouraged their startup collaborations and long-term goals. hopefully adopted by 200+ digital and tech staff for enterprise-wide transformation.
Business analysis Innovation consulting Management consulting Digital Transformation Data analysis