Matías Troitiño

Project for NTT Data (Freelance): Design and development of the official landing page for the Sustainable Kit for the Regional Government of Andalusia — an institutional project of high visibility with technical, legal, and web accessibility requirements.

My role was end-to-end: from prototyping in Figma to full implementation in Framer, with fluid animations, WPO optimization, and accessibility standard compliance. The site went live on time and with structured SEO from launch day.

I collaborated directly with NTT Data's Design and Business teams, managing complex technical requirements, communication with Public Administration, and tight deadlines typical of an institutional tender.

Project URL:

Leading digital product design projects and UX/UI consulting for international clients across various sectors, focusing on delivering value and scalability.

OPPLUS | UX/UI Designer & Marketing Specialist

Digital Strategy and Corporate Communication

Role Description: Within the Marketing and Communication department, I led the intersection between visual design and web architecture, acting as a bridge between business needs and the end-user experience. My focus was on professionalizing the digital identity and optimizing internal channels.

Strategic Responsibilities and Achievements:

- UX Research & Benchmarking: Conducted competitive benchmarking studies to identify best practices in the operations sector, applying the findings to the redesign of navigation flows and visual hierarchy.

- Web Design and Development (WordPress/HTML/CSS): Fully responsible for the corporate website, focusing efforts on load time optimization (WPO) and "clean" navigation aimed at improving user retention.

- Stakeholder Management: Led meetings with IT, HR, and Management representatives to align visual communication with the company's strategic objectives, managing expectations and complex technical requirements.

- Productivity and High-Impact Presentations: Specialist in creating visual narratives for key accounts and management, highlighting the ability to synthesize complex information into digital formats (Google Slides) with a focus on cognitive clarity.

- Employer Branding & Content Strategy: Coordinated visual campaigns for LinkedIn and external media, strengthening employer brand identity through coherent design and strategic copywriting.

- Project Management (Agile): Interdepartmental coordination using iterative processes to ensure design deliverables met the deadlines and quality required by internal departments.

Key Skills Applied: UX Research, Benchmarking, Stakeholder Management, Web Design, Communication Strategy, Branding.