Freelancer profile translated to English.
Back to original languageAbout Mathis
I design and manage SEO strategies that combine technical performance, semantic relevance, and a human vision of digital. Curious and rigorous, I transform your business objectives into sustainable organic growth.
Spanish
Conversational
English
Fluent
Can work on-site
Chambéry (up to 50km), Paris (up to 10km), Lyon (up to 10km)
Experience
- Les ManchotsSEO ConsultantLOGISTICS AND SUPPLY CHAINJanuary 2026 - May 2026 (4 months)Chambéry, France
- Creation and structuring of the site's architecture via a silo semantic cocoon strategy
- Market analysis and development of an SEO strategy focused on targeted keywords
- SEO content research and preparation: keywords, lexical field, and strategic recurrence
- SEO recommendations for optimizing internally written content
- Writing and assistance in writing 11 pages of SEO-optimized content
- On-page SEO optimization of 11 pages: title tags, meta descriptions, canonical URLs, and SERP tags
- SEO image optimization: ALT tags, titles, descriptions, and conversion to WebP format
- Creation and submission of the XML sitemap on Google Search Console
- Implementation of an internal linking strategy focused on PageRank
- Deployment of a SEA strategy on targeted keywords
- Creation and configuration of a Google My Business profile
- Monthly site maintenance with SEO reporting and identification of improvement opportunities
- Monthly writing of optimized SEO articles over a 12-month period
- Levanti GroupeSEO Project ManagerRESTAURANTS AND FOOD SERVICEJune 2025 - October 2025 (4 months)Geneva, Switzerland
- Conducting an initial technical audit to assess the SEO health of corporate sites.
- Designing and deploying semantic silos and an editorial calendar for blog articles.
- Defining a visibility strategy for niche keywords with high potential.
- Optimizing URL structure and managing 301 redirects to facilitate crawling and indexing.
- Managing an SEO-friendly redesign in coordination with design and development teams.
- Writing and optimizing SEO content (17 pages) including internal linking and lexical field.
- Optimizing title/meta tags, Hn structure, images, and structured data.
- Optimizing internal linking and consolidating semantic silos.
- Detailed reporting via Ubersuggest and Google Search Console.
- Coordinating technical teams to ensure SEO compliance during site updates.
- MoroccanSurfHouseSEO ConsultantTRAVEL AND TOURISMApril 2025 - June 2025 (2 months)Imsouane, SM, Morocco
- Comprehensive site audit to identify technical barriers and SEO opportunities.
- Development of an optimized site structure (silos and semantic cocoons) adapted to the sector.
- Deployment of a long-term SEO strategy through the creation of optimized blog content.
- Implementation of a multilingual content plan (FR/EN) targeting travelers worldwide.
- Conducting technical audits (Xenu, GSC) and correcting identified indexing blocks.
- Generation and submission of the sitemap.xml to improve crawling and indexing.
- Deployment of a targeted link-building strategy on niche travel and surf blogs.
- Monthly technical audit to identify opportunities and correct errors.
- Analysis of SEO performance post-optimization and continuous iteration.
- Collaboration with content teams to refine semantics and editorial relevance.
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Education
- Master 2 (M2), Manager in digital project strategy and developmentSUPDEWEB2024Master 2 (M2), Manager en stratégie et développement de projet digital
- Bachelor's Degree, Marketing and Communication Project ManagerSUPDEWEB2022Licence, Chef de projet marketing et communication