Freelancer profile translated to English.
Back to original languageAbout Mathilde
Your company is evolving, but your image no longer truly reflects who you have become.
💥 For over 10 years, I have been helping brands, entrepreneurs, and agencies create visual identities and brand territories designed to last, evolve, and concretely support their development.
My work lies at the intersection of strategy and art direction: clarifying the substance to build a more accurate, coherent, and impactful image.
👉 I intervene in particular on:
• branding & brand strategy
• visual identity
• art direction
• graphic systems
• rebranding
• illustration
• print & digital deployment
• creative support for agencies
🙋🏻♀️ A graduate of École Estienne, I have worked in agencies, startups, and as a freelancer, which allows me today to combine creative vision, understanding of business issues, and autonomy in project management.
I like to create sensitive and unique brands, but also solid enough to support a company over time.
I primarily support:
• companies in the process of evolution or repositioning
• brands looking to move upmarket
• agencies needing senior creative support
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Studio ZaragozaArt Director • Branding & Visual Identity for Growing BrandsHOSPITALITYFebruary 2018 - Today (8 years and 4 months)France🙋🏻♀️ Freelance Art Director, a graduate of École Estienne, I help companies, entrepreneurs, and agencies create clearer, more coherent, and impactful brand identities.💥 My daily work involves transforming a vision, an ambition, or a repositioning into an image capable of concretely supporting a company's development.👉 I work on both strategic thinking and visual creation, in order to build unique, lasting brands that are easy to manage on a daily basis.My support notably includes:• brand strategy• positioning• visual identity• art direction• logo creation• graphic systems• verbal identity• illustration• print & digital materials• brand deployment support✏️ I enjoy creating elegant, lively, and unique visual universes, with a significant emphasis on illustration when appropriate, to bring personality and emotion to projects.
- HippieSenior Art Director & IllustratorCONSULTING AND AUDITSOctober 2022 - April 2023 (6 months)Paris, FranceAs part of a temporary reinforcement of the creative team (due to leave), I took charge of the agency's art direction.➡️ Creation of new communication materials and illustrations, brochure layout, storyboard drawing, data visualization, mailing, and pulling my hair out over InDesign tables.This experience at Hippie allowed me to not rest on my laurels, to step out of my comfort zone by working on subjects far from my usual focus, and most importantly, to work for major companies such as: Dassault Systèmes, BMW, La Macif, BNP Paribas, Setec International, Club Med...With these 7 months in the agency, I am now 100% freelance again and very motivated to stay that way (freelance one day, freelance forever).
- PopcarteArt Director & Brand ManagerENTERTAINMENT AND LEISUREDecember 2015 - August 2020 (4 years and 8 months)Barcelona, Spain• Conception and deployment of the new brand strategy to support the company's repositioning and strengthen the coherence of its image.• Global art direction of the brand: creation of the visual identity, definition of the graphic territory, and development of various print and digital communication materials.• Complete overhaul of the website in responsive design with particular attention to user experience, content hierarchy, and brand consistency.• Creation and art direction of new card collections: design of visual universes, preparation of shootings, and production monitoring.• Coordination and management of design teams in monitoring creative projects and maintaining graphic consistency across all materials.• Cross-functional collaboration with the company's various departments to ensure alignment between brand strategy, communication, and creative production.
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Education
- DSAA, Communication Design and StrategyEcole Supérieure Estienne des Arts et des Industries Graphiques2011DSAA, Design et sratégie de communication
- BTS, Visual CommunicationEcole Supérieure Estienne des Arts et des Industries Graphiques2009BTS, communication visuelle