Mathilde Vivet

I have 8 years of experience in the perfume industry where I evolved within large groups, global suppliers of aromas and fragrances, as a fine perfumery marketing project manager.

During this period, I had the opportunity to work with a wide range of clients, local and international, in the luxury sector (L'Oréal, LVMH, Coty, PUIG) but also for more niche players (L'Artisan Parfumeur, Diptyque) and mass market (The Body Shop, Yves Rocher).

My main role was to design, execute, and present original and innovative marketing studies and plans in response to specific client needs or proactively to help generate new briefs. This also involved understanding client needs and expectations through qualitative and quantitative marketing studies. I was also responsible for operational marketing in collaboration with sales teams (trend presentations, concepts, market analyses, internal solutions). Finally, I developed the necessary marketing tools for ingredient promotion and managed product launches in collaboration with product managers (product positioning, benefits/claims, storytelling, concepts, communication tools...).

My strengths:

CREATIVE

Develop strong and impactful storytelling

Highlight internal innovations

Create original educational tools

TEAM-BUILDING

Design and facilitate workshops

Coordinate and follow up on client briefs

Present marketing plans, studies, and concepts

AGILE

Ability to analyze and understand different market players (luxury, lifestyle, and niche)

Close collaboration with creative teams (perfumers, evaluators)

Proactivity in developing strategic studies