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Mathilde ViallonMV

Mathilde Viallon

Instagram & Content Strategy Specialist

€500/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mathilde

Marketing Consultant & Content Creator
After several years as a marketing manager, I decided to put my strategic expertise to work for brands and small businesses. Today, I combine corporate experience with field practice, with a real understanding of what works on social media and with targeted communities.

📈 My concrete results on Instagram: 19.5k followers and rapid growth (+1k followers in 30 days)
Primarily female and engaged audience, perfectly targeted.
Creation of content that generates 30k views per reel on average and 4 million monthly views.

💡 What I can do for you:
Development of marketing strategies adapted to your audience
Management and animation of your social networks (Instagram, TikTok, LinkedIn...)
Creation of engaging and conversion-friendly content (posts, reels, carousels...)
Marketing audit and recommendations to boost your visibility and sales

🎯 My promise: to combine strategic expertise and creativity so that your projects develop with impact and authenticity.
  • English

    Native or bilingual

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Instagram & TikTok Auto-entrepreneure
    Digital Content Creator
    March 2025 - Today (1 year and 3 months)
    Lyon, France
    - Creation of engaging content: 19.5k followers, 30% in Lyon, 3M monthly views. Gained 1000 followers per month.
    - Partnerships with brands & events: negotiation, production, follow-up, and invoicing.
    - Performance analysis and content optimization.
    Instagram Marketing Meta Ads Social Networks Content Marketing
  • nPerf (IT & telecom)
    Marketing Manager
    May 2021 - June 2025 (4 years and 1 month)
    Lyon, France
    - Management: Supervised a team of 2 (Community Manager and Growth Hacker)
    - B2B/B2C Marketing Strategy: Persona development, market analysis, and product strategy implementation.
    - CRM campaigns and automation with performance KPI tracking. - Budget supervision for each marketing campaign, maximizing ROI. - Collaboration with sales teams to organize various events.
    Communication Strategy Branding Project Management
  • Atempo (IT)
    Inside Sales Representative - V.I.E
    January 2020 - May 2021 (1 year and 4 months)
    London, UK
    - B2B market analysis, development of local communication strategy - Participation in commercial lead generation: LinkedIn Sales Navigator, emailing
    - Social media management (LinkedIn) and organic and paid content creation Organization of webinars

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Education

  • Master Grande Ecole Program
    SKEMA BUSINESS SCHOOL
    2020
    Master Programme Grande Ecole
  • University Exchange
    Sejong University
    2019
    Echange universitaire

Skill set

Categories