About Mathilde
English
Native or bilingual
French
Native or bilingual
Experience
- Instagram & TikTok Auto-entrepreneureDigital Content CreatorMarch 2025 - Today (1 year and 3 months)Lyon, France- Creation of engaging content: 19.5k followers, 30% in Lyon, 3M monthly views. Gained 1000 followers per month.- Partnerships with brands & events: negotiation, production, follow-up, and invoicing.- Performance analysis and content optimization.
- nPerf (IT & telecom)Marketing ManagerMay 2021 - June 2025 (4 years and 1 month)Lyon, France- Management: Supervised a team of 2 (Community Manager and Growth Hacker)- B2B/B2C Marketing Strategy: Persona development, market analysis, and product strategy implementation.- CRM campaigns and automation with performance KPI tracking. - Budget supervision for each marketing campaign, maximizing ROI. - Collaboration with sales teams to organize various events.
- Atempo (IT)Inside Sales Representative - V.I.EJanuary 2020 - May 2021 (1 year and 4 months)London, UK- B2B market analysis, development of local communication strategy - Participation in commercial lead generation: LinkedIn Sales Navigator, emailing- Social media management (LinkedIn) and organic and paid content creation Organization of webinars
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Education
- Master Grande Ecole ProgramSKEMA BUSINESS SCHOOL2020Master Programme Grande Ecole
- University ExchangeSejong University2019Echange universitaire