Freelancer profile translated to English.
Back to original languageAbout Mathilde
From the Ministry of Ecology to WWF France, I have been managing editorial projects for nearly 20 years. Now self-employed, I support my clients in the production of their deliverables. And above all, I help them build their verbal communication to enable them to deploy their identity wherever they speak. A believer in the right word, I wield the art of storytelling to translate content into clear, dynamic, and impactful messages. Trained in storytelling, my added value is to narrate technical information to make it audible to the greatest number. Because since the dawn of time, we haven't found anything better than stories to give meaning and set human communities in motion. Book on request.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- WWF-FranceEditorial Communication OfficerSeptember 2014 - Today (11 years and 9 months)Île-de-France, France- Participation in the development of WWF France's editorial strategy and positioning for its various written and digital platforms (creation of the editorial line according to target audiences, creation and implementation of the WWF editorial charter and internal workshops to facilitate its adoption)- Creation of a WWF France editorial offering of the brand journalism type (gathering information from various departments, researching topics and proposing angles on WWF's missions, producing content) adaptable for written platforms and digital spaces in coordination with the online communication officer- Writing of press materials (press releases, media kits, and press kits "Save the Bargy Ibex", "Hope for the Oceans", "Our Bears Need Females" etc.) and weekly writing of Panda Effect articles
- WWF-FranceWriting OfficerNovember 2007 - Today (18 years and 7 months)Responsible for harmonizing the editorial content of environmental experts- Management of editorial projects for the 6 program departments (40 people)- Coordination of writing projects from A to Z (freelancing, graphic design, iconographic research, print/publishing follow-up), internally and with external service providers- Contribution to Press Relations: writing press releases and press kits for awareness campaigns "For Sustainable Fishing", "Net Zero Deforestation", "Life Coex"- Writing of editorial content for the public exhibitions "Naturel Brut" in Paris parks and gardens (300,000 visitors) and "50 Years of Fighting" on the Champs Elysées (300,000 visitors/day) and four awareness panels on food exhibited during the event "Le Temps des Cerises" (Lyon Confluence)- Popularization of scientific content (strategic reporting to corporate and institutional partners)- Writing the guide "Organic in the Cafeteria, User Manual" in partnership with the National Union of Collective Catering (80,000 copies) and the quarterly magazine "Panda Magazine" (20,000 copies)- Writing of Internet content for the site wwf.fr (120,000 visitors/month) and sites dedicated to flagship awareness campaigns: ouiaubiodansmacantine.fr, forets-vivantes.fr, goutonsunmondemeilleur.fr, naturelbrut.fr
- Ministère de l'écologieCommunication OfficerJanuary 2005 - November 2007 (2 years and 10 months)Working with the Technical Advisor for Security, Risks, and GMOs (Minister's office)- Liaison with advisors, departments, and external contacts (journalists, ministries, public institutions...)- Contribution to the writing and layout monitoring of the 2004 annual report "National Sustainable Development Strategy: Rooting the Future in Action", (writing tender and managing service provider relations), updating editorial content and promoting the inter-ministerial extranet to Sustainable Development High Officials
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Education
- Master 2 CSR (Corporate Social Responsibility) Management at ESA, Sustainable DevelopmentUniversité Paris Dauphine2003Master 2 Management de la RSE (Responsabilité Sociale des Entreprises) au sein de l'ESA, Développement Durable
- DEA Information and Communication, Specialization: Change ManagementUniversité Paul Valéry (Montpellier III)2002DEA Information et Communication, Spécialité : spécialité conduite du changement