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Mathilde T.MT

Mathilde T.

Digital Marketing / Acquisition Project Manager

€650/day
6 projects
Paris, FR
8-15 years
Web Marketing Strategy
Project Management
A/B Testing
Data Analysis
Growth Marketing

Average response time: 1 hour

Freelancer profile translated to English.
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About Mathilde

🥁 Generalist digital marketing project manager with Ads expertise - [Fluent English]
France and International

📢 I help you acquire new clients (B2C or B2B) with targeted campaigns and a tailor-made digital marketing strategy.

✅ Once the strategy is validated, marketing/communication levers are tested agilely.

📊 The result of each action is measured to ensure informed investment.

🏆 With over 10 years of experience in Tech startups in commerce, marketing, and communication, I have managed digital marketing and digital communication levers daily in France and internationally.

For 3 years, I have been supporting startups, SMEs, and large companies as an Acquisition Manager [Freelance].

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✅ Strategy & Project Management - France & International
• Define the digital acquisition and retention strategy
• Plan and manage projects (arbitration, coordination, and monitoring)
• Analyze performance (traffic, conversion rates, CPA, revenue, margin…)
• Coordinate and engage stakeholders

✅ Digital Marketing - Acquisition, Transformation, and Retention
• Manage a website with a Content Management System (CMS)
• Define content and improve the customer journey to maximize conversion rates (A/B testing)
• Manage data tracking + set up reporting
• Manage online advertising: Google Ads and social ads (Meta, Tiktok, Snapchat, Pinterest)
• Manage SEO (natural referencing)
• Manage Amazon marketplaces (Europe and International)

✅ Digital Communication & Press-Influencer Relations (Fr/Eng) - B2C and B2B
• Manage social media

🛠 Tools:
• Wordpress | Prestashop
Hubspot Suite (CMS / Marketing / Sales / Service Hub)
• Google Ads/Shopping | Google Analytics | Google Tag Manager
• Meta Business / TikTok Ads
• LinkedIn | Instagram | Facebook | Tiktok
• Canvas | Figma
• Amazon Marketplace | Amazon Ads
E-commerce
IoT (Internet of Things)
Insurance
Healthcare payors
Consulting and Audits

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 40km), Paris (up to 10km), Senlis (up to 20km)

Experience

  • Nostrum Care
    Digital Marketing / Acquisition Manager
    BANKING AND INSURANCE
    August 2022 - Today (3 years and 10 months)
    Paris, France
    Definition of the digital marketing strategy (acquisition/conversion/retention)
    + Operational execution management of the digital marketing strategy

    Manage:
    • Define customer acquisition levers and prioritize actions.
    • Find and coordinate specialist providers (Ads, SEO, data...)
    • Manage digital advertising campaigns (analyze performance, arbitrate).
    • Manage the setup of conversion event tracking.
    • Manage ad creation (visual and video formats), brief writing, back-and-forth with graphic designers.
    • Manage SEO (arbitrate and approve content to be published)

    Data Analysis:
    • Monitor the correct reporting and reliability of KPIs
    • Set up KPI dashboards for lead and customer acquisition
    • Monitor and analyze advertising performance and user behavior on the website (e.g., traffic, traffic source, click-through rate, conversion rate, CPA)
    • Weekly performance reporting
    • Analyze the evolution of visitor/prospect/customer typologies

    Operational Marketing:
    • Define processes and configure the Hubspot CRM (marketing automation, prospecting and lead processing workflows, KPI dashboards....).
    • Optimize the user journey on the website and web app (testing and feedback)
    • Contribute to improving customer marketing (onboarding, customer surveys, customer feedback)
    • Copywriting (writing pre- and post-sale emails, landing pages, web pages, newsletters...)
    • Test the Nostrum Care app + provide feedback to technical teams
    • Manage e-reputation
    • Stay updated on trends and competition
    Project Management Hubspot Data Analysis Online Advertising Growth Hacking
  • Humour Consulting Group
    Malt logoOn Malt
    B2B Sales Strategy (Targets: Managers and Executives)
    ENTERTAINMENT AND LEISURE
    July 2022 - July 2022
    Paris, France
    - Audit of B2B sales strategy
    - Definition of an optimized sales strategy (digital and offline) to reach executives and managers.
    - Launch of digital sales actions (LinkedIn prospecting / automated email campaigns)
    - Training the client to use digital prospecting tools.
    Targeting Digital Communication Copywriting Web Marketing Strategy Communication Strategy
  • Nostrum Care
    Malt logoOn Malt
    B2C Digital Acquisition Strategy Consultant
    BANKING AND INSURANCE
    June 2022 - July 2022 (1 month)
    Paris, France
    Define the B2C omnichannel acquisition strategy - (service sales)

    - Define personas for each service offering
    - Create a concept map of purchasing journeys and acquisition levers (online and offline)
    - Define acquisition, conversion, and retention processes
    - Set up customer acquisition forecasts
    - Define key indicators to determine the ROI of different levers
    - Break down the total marketing budget
    - Arbitrate and plan priority marketing tests (GANTT chart)
    Project Management Digital Communication Project Coordination Web Marketing Strategy Communication Strategy
Check out Mathilde's experience

Reviews

4.6

Out of 5 ratings

C

Catherine

ORIENTEA

Reviewed on 2/14/2024

Very good experience with Mathilde, I highly recommend her. Mathilde provided us with a sharp and direct analysis to renew our sales approach and generate more inbound leads. It's refreshing and pragmatic. Thank you for her insight and pedagogy, which helped me better understand the codes of the web.
S

Serge

Humour Consulting Group

Reviewed on 7/24/2022

Mathilde is a very efficient and pleasant collaborator. She is proactive and drives things forward. She adapts to sometimes specific contexts and goals. She has a good command of web marketing tools. She is very pleasant to work with, and communication with her is fluid and easy. "Pure joy!"
Show all 5 reviews

Recommendations

SG
CH
Serge Grudzinski and 1 other person have recommended Mathilde

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Education

  • Master in Commerce & Management
    ESM-A Marne la Vallée
    2014
  • Digital Marketing Program
    Live Mentor
    2019

Skill set

Communication Strategy
Advertising
Instagram Advertising
Google AdWords
Google Analytics
Social Media
Content Marketing
SEO
Copywriting
Wordpress
Marketing Automation
E-commerce
Agile Methodology
Web Marketing
Inbound Marketing
Hubspot Consultant
Growth Hacking
KPIs and Metric Definition and Monitoring
Digital Marketing
Marketing Analytics
Marketing and Communications Planning
Customer Relationship Management (CRM)
TikTok Ads
Meta Ads
Facebook Advertising
Team Management
Digital Communication
Customer Service
Hubspot
Online Advertising
Customer Retention
Targeting
Marketing
Project Coordination
Digital Marketing
International Development
Print Communication
Corporate Branding
Customer Relations
Team Coordination
Facebook Marketing
Sales Strategy
Audit
Content Creation
Branding
Communication
SEA
SEM
Prestashop

Categories