Mathilde S.

As Product Marketing Manager at Lifen, a startup offering innovative e-health solutions to facilitate access to health data, my responsibilities include:

- Market analysis: In-depth analysis of the e-health market dynamics, identification of emerging opportunities and challenges, to constantly adjust the product strategy.

- Positioning and messaging: Creation of differentiating messages, highlighting the concrete benefits of our solutions for clients.

- Product launches: Implementation of strategic launch campaigns to maximize visibility and adoption.

- Stakeholder coordination: Close collaboration with internal teams to ensure an optimal customer experience.

Main mission: Support Bpifrance in its strategy for launching its new online bank:

- Collection and prioritization of user feedback

- Management of marketing campaigns for users

- Facilitation of a beta-tester community

- Implementation and management of the migration plan for existing clients

- Training for sales and support teams

- Monitoring of adoption KPIs

How to make your digital transformation a great challenge, a source of global cohesion and individual motivation? Guide decision-makers to innovate? Design new business models? Invent new uses to better serve your customers? At Twelve, we are specialists in banking, insurance, and health professions, as well as digital experts. Our team of complementary talents and personalities continuously invents new customer services and uses through agile and innovative approaches. With the conviction that collective intelligence is preferable to individual excellence. Twelve Consulting is a forward-looking firm, both through its core business, digital transformation, and its organization marked by empowerment and collaboration... This great internal freedom allows us to respond to our clients' challenges with methods and ideas from which they are the primary beneficiaries.