Freelancer profile translated to English.
Back to original languageAbout Mathilde
Are you looking to accelerate your B2B acquisition, generate more qualified leads, or structure your marketing funnel? This is exactly where I come in.
With 10 years of experience in Digital Growth Marketing and 7 years in the MarTech/SaaS ecosystem, I support startups and scale-ups in implementing high-performing and measurable acquisition strategies. Notably, I contributed to SimilarWeb's IPO and Insider's funding round, where marketing accounted for 70% of closed commercial pipeline.
My areas of intervention include: marketing automation (acquisition workflows, nurturing, scoring), inbound & outbound lead generation, multi-channel paid campaigns (Google Ads, Meta, LinkedIn, TikTok), SEO/SEA strategy, and data analysis to identify priority growth levers.
I work on a project basis or on a retainer, for short or long-term assignments, primarily for B2B SaaS, tech, or scaling companies.
Let's discuss your project, I'll respond within the day.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- HighCo (Saas B2B)Key Account - Growth Marketing ManagerCONSULTING AND AUDITSJanuary 2025 - December 2025 (11 months)Paris, France-Managed the Growth Marketing strategy for a promotional SaaS platform: KPI definition, paid budget management (Google Ads, SEA)-Optimized CAC and ROAS for Retail & CPG segments-Daily monitoring of business metrics (CTR, CPM, CVR, CAC, ROAS)
- Insider (CDP & ERP Saas)Digital Growth AssociateTECHFebruary 2022 - December 2024 (2 years and 10 months)Paris, FranceResults: 42% reduction in CPL, 71% increase in lead qualification rate-Marketing Automation: Managed acquisition workflows, enrichment, and scraping via Phantombuster and Dropcontact.-Optimized inbound journeys through SEO/SEA-A/B tested messages, CTAs, and email sequences to improve CPL-Growth and monitoring of the entire funnel: lead volume, qualification rate, cost per lead.-Lead Generation: Orchestrated inbound & outbound campaigns (emailing, Google Meta ads); Creation, analysis, optimization, review, and reporting.-Data Analyst: Cross-channel client campaign monitoring, identification of priority segments through data analysis + behavioral scoring.-Implemented the paid strategy by optimizing our various channels to achieve revenue objectives (SEA/SEO/SMA)-Operational management and oversight of Google Ads, Meta Ads, Linkedin Ads, Microsoft Ads, TikTok Ads campaigns…
- SimilarWebMarketing Intelligence and Data AnalystTECHFebruary 2019 - January 2022 (2 years and 11 months)Marketing Strategy & Lead Generation: Designed ABM and Google Ads campaigns, established strategic partnerships & produced premium content. Managed & enriched CRM database to improve lead qualification.B2B Content & Storytelling: Produced 10 case studies, 6 testimonial videos, and an industry analysis report. Managed social media editorial calendar: LinkedIn & Twitter planning.Growth Automation & Tools: Configured weekly marketing emails. Scraping & targeted prospecting via Sales Navigator + SEO.Event Marketing: Organized and managed trade shows & quarterly webinars. Set up booths, product demos, lead collection & qualification.Managed partner agencies (email, advertising, design, etc.). Key Results: Participated in Similarweb's IPO, 70% of closed pipeline came from marketing.
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Education
- Master Digital MarketingAt Campus FDLI2018Bachelor Communication
- Web Communication LicenseSupdeweb2016Digital stratégie / Social Media / Tech / Sales