About Mathilde
French
Native or bilingual
English
Fluent
Experience
- IdeclapDigital / CRM Project ManagerDecember 2025 - Today (6 months)Bordeaux, FranceProject Context:I am strengthening Ideclap's team, a Bordeaux-based agency committed to eco-design and responsible digital practices, to structure its digital projects, improve its internal processes, and support the agency's development.My role involves optimizing existing tools, automating certain tasks, and managing projects efficiently to ensure smooth and high-performing operations.Tasks and Responsibilities:1. Project and Process Structuring:- Creation of specification templates and project plans- Definition of standardized methodologies for efficient and repeatable project management- Implementation of structured reporting for precise tracking of deliverables and objectives2. Multi-Project Management and Coordination:- Simultaneous monitoring of multiple projects with a 360° view- Management of priorities, dependencies, and resources- Team coordination and clear communication with management3. Workflow Optimization and Automation:- Implementation of automated workflows to ensure process reliability and save time- Optimization of recurring tasks and reduction of error risks- Continuous improvement of internal practices4. Tool and CRM Improvement:- CRM optimization for effective prospect and client tracking- Implementation of qualification, segmentation, and follow-up processes- Data analysis to identify improvement and conversion opportunitiesTechnical Environment & Tools:Project Management: Trello, Notion, JiraCRM: BrevoAutomation & Workflow: ZapierCollaborative Tools: Slack, Google Workspace
- SUNELIAE-commerce Digital Project ManagerTRAVEL AND TOURISMMay 2025 - Today (1 year and 1 month)Bordeaux, FrancePerformance Monitoring: Daily KPI monitoring, regular reporting of results to business teams and management.Digital Roadmap 2026: Development of the annual roadmap, planning of evolutions, and budget estimation.Agile Methodology (Sprints): Facilitation of agile ceremonies (daily, planning, retrospective), coordination of project teams.Ticket Management: Weekly priority setting, arbitration, and tracking of new needs (functional or corrective).Quality and Maintenance: Detection, reporting, and tracking of bugs until resolution.Redesign and Evolution Projects: Management of key page redesigns and deployment of new e-commerce features.UX & CRO Optimization: Design, launch, and analysis of A/B tests, in collaboration with marketing and product teams.Business Impact Monitoring: Post-launch analysis of actions taken (conversion improvement, average order value, bounce rate, etc.).
- Pharmacie des UniversitésHead of Creation and BrandingPHARMACEUTICALS INDUSTRYApril 2025 - April 2025Graphic Design and ConsultingConsulting and support in defining visual identity.Design and creation of a custom logo.Creation of personalized QR codes adapted to communication materials.Complete development of the graphic charter (fonts, colors, usage guidelines) to ensure consistency across print and digital media.
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Education
- Fullstack Developer, Web Development, Gestion du Web / multimédia et webmasterLe Wagon2021Fullstack Developer, Web Development, Gestion du Web / multimédia et webmaster
- Master of ScienceKEDGE Business School2021MSc " Marketing & Brand Management", Marketing