About Mathilde
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Experience
- bpifranceOffer Valorization Officer / Project ManagerBANKING AND INSURANCENovember 2022 - Today (3 years and 7 months)Maisons-Alfort, France
- Ceercle ProjectProject Manager, Marketing and Communication ManagerDIGITAL AND ITFebruary 2022 - Today (4 years and 4 months)Paris, FranceCeercle Project is a laboratory for creating impact-driven new technologies, focused on solutions addressing social and environmental issues.In this context, I am supporting two major projects:TIE - Tech It Easy Platform: a platform connecting freelance developers from developing countries with European clients.Responsibilities:- Project conception & steering- Brand Identity- Creation of digital communication materials: website, social media...CRYPTOBADIES: Web3 training program for women.Responsibilities:- Program implementation- Monitoring and steering- Brand Identity- Creation of digital communication materials: website, social media...- Marketing campaigns
- CriteoField Marketing Manager EMEAE-COMMERCENovember 2019 - December 2020 (1 year and 2 months)Paris, FranceImplementation of the Marketing strategy for the Retail Media Business Unit in EMEA (France, UK, Benelux, Spain, and Germany):- Implementation of the marketing plan for each region in collaboration with local sales teams- Implementation and monitoring of the branding and content marketing strategy- Monitoring and analysis of marketing campaigns: tracking, KPI analysis, metrics creation- Creation of sales tools: sales support, case studies, product brochures, surveys...- Organization of online and offline events, creating new business opportunities and accelerating business- Coordination of team presence at trade shows and conferences- Partnership implementation
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Education
- Master in Communication Strategies and ManagementISTC - Institute for Communication Strategies and Techniques2011Master 2
- BTS in Business CommunicationLycée Technique Jeanne d'Arc - Rennes2008BTS Communication des Entreprises