About Mathilde
French
Native or bilingual
English
Fluent
Experience
- Spaag
On Malt
McCain SureCrisp CampaignDIGITAL AND ITAugust 2025 - October 2025 (2 months)Lille, FranceCreation of digital visuals for the SureCrisp campaign (B2B)As part of a collaboration with the Spaag agency, I worked on the graphic design of a digital campaign for McCain Food Solutions, highlighting the SureCrisp and SureCrisp MAX fries ranges.The agency was responsible for the strategy and concept of the campaign, while I was involved in the graphic design of some of the visual materials. The campaign included static visuals, carousels, and GIFs, distributed on META, with the aim of showcasing the product at each stage of the journey.Designed exclusively for a B2B target audience, this campaign addressed catering professionals, focusing on the performance and practicality of McCain products.The campaign was structured in three distinct phases, each with a different approach to meet specific objectives. The visuals directed users to a landing page, allowing restaurateurs to download a document detailing the product's uses, benefits, and tips for incorporating it into their menu.Deliverables:- Static visuals (1:1, 4:5, 9:16, 1.91:1)
- GIFs (1:1, 9:16, 6:9)
- Carousels (1:1, 4:5, 9:16, 1.91:1)
- Newsletter banners (desktop & mobile)
- Downloadable PDFs (A4 documents)
- Landing pages (desktop & mobile)
- Sipsmith Limited
On Malt
Adaptation of communication materialsWINE AND SPIRITSJune 2025 - June 2025 (1 month)Creation of communication materials for Sipsmith's presence at Wimbledon.- Update of a newsletter, based on the one created the previous year, to be used as a social media post.- Creation of posters featuring different distillery drinks, adapting the main campaign poster.- Update of the drinks menu: adjustment to the brand's new graphic guidelines and modification of the drinks featured on the menu.- Visuals for social media, adapting the main campaign visuals. - NAOS
On Malt
Creation of a pop-up cardMEDICALMay 2025 - May 2025Lille, FranceCreation of a 4-page card with a 3D pop-up effect when opened.Creation based on graphic and textual elements provided by Naos. Adaptation of the card into two languages (FR/EN).Due to confidentiality reasons, the creation cannot be shared in my portfolio.
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Education
- Master of Mass CommunicationISCOM2022Créa 360 - Master 2 (M2), Communication
- ISCOM RouenCampus Saint Marc2020ISCOM Rouen