Freelancer profile translated to English.

Description

Strategic planner for 6 years, I have strategic expertise in the Beauty (FMCG/premium/Luxury) sectors primarily, Pharma, Wellness, Food & Beverage, Corporate, Services.

Skills: Brand platform, inspiration & monitoring, insights, creative briefs, digital ecosystem, 360° campaign, editorial line for social networks, copywriting, Euromonitor monitoring, workshop Lead, case writing, brand book, presentation & writing, website presentation, French and English.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

McCann CANADA
Senior Strategist
DIGITAL AND IT
November 2022 - November 2023 (1 year)
Montréal-Ouest, Canada
Clients: L’Oréal Paris, Vichy, Cerave (US), Maybelline, Nespresso, Chevrolet, Weliva, Norwell.

Missions: Brand platforms, brand book, creative briefs, 360° campaign support, strategic exploration and recommendations, studies and monitoring, workshops.
Team Management Communication Platform Workshop Creative Briefs Ecosystem Branding & Identity New Business Development
McCann PARIS
Strategic Planner
DIGITAL AND IT
January 2018 - October 2022 (4 years and 10 months)
Paris, France
Clients: L'Oréal Group, L'Oréal Paris, Mixa, La Provençale Bio, Prada, Franck Provost, Narta, Yoga Room, Qonto, Interflora.

Missions: Brand platforms, brand book, creative briefs, 360° campaign support, strategic exploration and recommendations, studies and monitoring, workshops.
Branding & Identity Corporate Branding Strategic Intelligence Client Recommendation Brand Book
PressReader EMEA
Strategic Development Assistant - Internship
PRESS AND MEDIA
January 2016 - July 2016 (7 months)
Bordeaux, France
Connecting People Through News
https://www.pressreader.com

Clients: PressReader, Flunch, Columbus.
Benchmarking and Competitive Analysis Communication Materials New Business Development