Freelancer profile translated to English.
Back to original languageAbout Mathilde
Art Director Print & Packaging Food – Expertise in Mass Retail & Publishing
+15 years of experience in agencies and as a freelancer,I support brands and companies from conception to printing — with rigor, responsiveness, and a real focus on results.
Lidl, Grand Frais, SEB, Banque Populaire, Keolis, Erhard, Vivaservices, Grand Lyon have trusted me.
MASS RETAIL PACKAGING
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+100 packagings created for mass retail
👉 Completecreationoradaptationto existing brand guidelines.
👉Mastery of mass retail standards:allergens, recycling, labels, minimum sizes.
👉 Delivery of **print-ready files**, including complex die-cuts.
IN-STORE VISIBILITY
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Optimizing thecustomer journeyin-store to capture attention and increase sales
Aisle stoppers, headers, pavement signs, POS displays, kakemonos, store branding.
👉 I supported Grand Frais for 7 years in their store layout.
PUBLISHING & REPORTS
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Annual reports, CSR reports, commercial catalogs.
Dense documents (100+ pages): editorial grid, information hierarchy, and data treatment
tabbed brochures or custom die-cuts.
👉 I make complex information easy to understand.
LARGE FORMAT
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👉Creation of XXL formats:banners, semi-trailers, 4x3 billboards
VISUAL IDENTITY & BRANDING
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👉 Creation of logos, graphic guidelines, and coherent visual universes to strengthen brand image.
HOW I WORK
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👉 Flexible, rigorous, and fast — I adapt to your time and budget constraints.
👉 A single point of contact from brief to file delivery.
👉Complete mastery of the graphic chain: from idea to printer.
Contact me to discuss your project!
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Lyon (up to 40km), Paris (up to 50km), Marseille (up to 50km), Bordeaux (up to 50km)
Experience
- Dr Bombay ice creamPackaging - Adaptation of US brand guidelines for the French marketRETAIL (LARGE RETAILERS)November 2025 - February 2026 (3 months)Paris, FranceThe ice cream brand Dr Bombay (Snoop Dog) wanted to launch in France. I was involved in creating the packaging for the French and Belgian markets.- Respecting US brand guidelines while adapting them to the European market.- Resizing for 100 ml and 500 ml formats for 10 references in total.- Multilingual packaging with the addition of 2 languages: French and Dutch.- Adapting illustrations to match recipe changes.Result: a project completed within extremely tight deadlines and with the utmost confidentiality!
- ERHARD PATISSIER GLACIERPackaging redesign – 14 references of frozen dessertsAGRICULTUREJanuary 2025 - April 2025 (3 months)Belfort, FranceComplete modernization of the range.- Proposal of 3 creative directions (3D mockups).- Creation of new visuals: illustrations, typography, information hierarchy, photo shoot direction.- Adaptation across 14 references (compliance with GMS standards).- Preparation of print-ready files (complex die-cuts, color management, adapted formats).- Client validation and adjustments.Result: concept validated on the first presentation, deadlines and budget met!
- www.mathildesalvert.comArt DirectorPUBLISHINGApril 2019 - Today (7 years and 2 months)Lyon, FranceFreelance Art Director – Food & Print Packaging (since 2019)Specializing infood packaging for mass retail(Lidl, Intermarché, Erhard) andpremium publishing:annual reports, product catalogs, CSR reports.Creation of graphic guidelines, visual identities, billboard campaigns, and XXL print materials.Expertise:Compliance with mass retail standards, preparation of print-ready files, end-to-end client support.Clients:Lidl, Erhard, Keolis, Grand Frais, Banque Populaire, Anact.
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Education
- BTS, Communication visuelleÉcole Estienne ESAIG2000BTS, Communication visuelle
- BA Hons, Graphic and Media designLondon college of Communication2004BA Hons, Graphic and Media design