Freelancer profile translated to English.

Description

Specializing in e-commerce, I have excellent knowledge of the retail environment thanks to my various experiences. My experience in digital has allowed me to bring my expertise to the international development of websites, UX optimization (testing, optimization, TMA management), content creation from production to delivery (organization of e-commerce photoshoots and visual campaigns), creation of product sheets, management of website content via its back office (creation of import files, integration of visual and product content, implementation of commercial animation, brand information...). I have worked on the implementation of marketing plans with CRM campaigns via Mailchimp and customer service management via the Zendesk tool.

360° implementation of communication actions through the management of the proper application of the marketing calendar across all channels.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km), Paris (up to 20km), Marseille (up to 20km), Bordeaux (up to 10km), Biarritz (up to 10km)

Louis Vuitton
Digital Merchandiser - Shooting Coordinator
E-COMMERCE
October 2023 - Today (2 years and 8 months)
Republic of France, France
photo shooting collection launch Team coordination Web marketing strategy
Celine
E-merchandiser
LUXURY GOODS
February 2020 - October 2023 (3 years and 7 months)
Paris, France
CORE MEDIA Content production image 360° Communication strategy Web marketing strategy Content marketing Salesforce Commerce Cloud
YVES SALOMON
E-commerce Project Manager
LUXURY GOODS
March 2018 - March 2020 (2 years and 1 month)
Paris, France
- Management of the yves-salomon.fr website: content implementation (product catalog, editorial/visual content, and promotional actions)
- Creation of product sheets
- E-commerce photoshoot coordination
- Management of customer requests (via Zendesk)
- Daily follow-up with our retailer Farfetch: product catalog/stock management
- Planning and implementation of customer acquisition strategies (Google Shopping/Adwords/Ads...)
- Reporting of sales and digital actions (Google Analytics)
- Creation and implementation of editorial calendars (Facebook/Instagram/Newsletter)
- Sending newsletters (via Mailchimp) and Facebook/Instagram posts
Magento Fastmag Orli Google AdWords Google Analytics Digital communication Community management Web writing merchandising Web project management Technical project management Content marketing Brand content CRM Mailchimp Post production Visual communication Visual identity ADV