About Mathilde
French
Native or bilingual
English
Conversational
Experience
- Energeticienne kundaliniCreation of a complete Instagram accountAugust 2025 - October 2025 (2 months)Creation and management of an Instagram account for an energy healerMission:Complete support in the creation and launch of an energy healer's Instagram account to increase visibility, engage her community, and attract qualified clients.Actions taken:Analysis of positioning and definition of the communication approach for a coherent and authentic image.Account creation and profile optimization: bio, photo, highlights, relevant links.Design of a tailored content strategy: storytelling, educational posts, inspiration, promotional publications.Creation of attractive visuals and publications, in line with the brand's visual identity and tone.Planning and regular publication of content via an optimized editorial calendar.Implementation of adapted CTAs to generate engagement and qualified leads.Monitoring and performance analysis: audience growth, engagement rate, community interactions.Advice and support for community engagement: responding to messages, moderation, and loyalty building.Results:Account launched and operational in less than 4 weeks. +140 followersRapid increase in engagement and community interactions.First qualified leads generated via Instagram.Implementation of a sustainable and easily replicable strategy to continue developing visibility and sales.
- Coach/hypnotiseuseStrategic RedesignJuly 2025 - July 2025Mission: Complete Instagram Audit + Editorial Strategy + 1-month Personalized CoachingClient's Objective:Increase visibility, establish a coherent professional presence, attract clients ready to engage in therapeutic support.🔍 What I analyzedRelevance of positioning and nicheVisual coherence (branding, colors, readability)Content quality + post structureReal vs. perceived engagement rateProfile optimization (bio, highlights, CTA)🎯 Actions implementedComplete bio redesign with a clear message and effective CTACreation of an editorial calendar adapted to the wellness sectorImplementation of a recurring stories system to create an emotional connectionOptimization of captions to generate more replies and conversationsSimplification of branding for a calming and professional atmosphere1:1 coaching on: creator's posture, camera confidence, therapeutic storytelling📈 Results achieved in 30 days+180 new qualified followers (people interested in hypnosis/emotional management)+52% engagement (story replies, likes, saves)3 discovery session requests generated via optimized content+40% visibility on Reels thanks to provided scriptsA more professional, coherent, and calming feed that truly reflects her profession
- Ville de PierrerueMarket Revitalization PlanMarch 2021 - July 2021 (3 months)Pierrerue, FranceMission:Complete support to revitalize a market, create a strong visual identity, and engage a community around an event launch.Actions taken:Market research and strategic plan: market analysis, competitive positioning, and recommendations to boost brand visibility and impact.Creation of a visual identity: logo design, graphic charter selection, and creation of attractive print materials (flyers, promotional visuals).Preparation and coordination of an event launch: organization, communication, and promotion across various channels.Social media optimization: redesign and management of Instagram and Facebook accounts, engaging posts, interactive stories, and brand-consistent content.Creation of interactive campaigns: contests, challenges, and participatory content to generate engagement and build community loyalty.Performance analysis: KPI monitoring, strategy adjustment, and recommendations for sustainable growth.Results:
Successful event launch with strong participation.
Striking visual identity recognized by the community.Implementation of an effective and easily scalable social media strategy for the following months.
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Education
- Master en stratégie marketing et gestion d’entrepriseESTC2020