MRAbout Mathilde
Hi, welcome !
I have extensive experience in email marketing, having managed CRM and automated email campaigns across multiple industries, including e-commerce, music streaming, and cashback platforms. My expertise spans campaign strategy, segmentation, automation, and performance optimization. And after 4 years, I am now embarking on a new adventure as a freelancer, offering my expertise and services to your company !
Business :
- Defining strategy: activation, engagement, satisfaction, reach reduction, repeat purchases, diversification, cross-sell, revenue growth, data collection...
- Operational implementation of marketing automation and ad-hoc campaigns across multiple channels (emailing, direct mail, push notifications, in-app messaging, SMS)
- Monthly, quarterly, and semi-annual roadmap planning
Data & Tools :
- Building activity monitoring dashboards
- Campaign tracking and performance analysis
- Funnel analysis
- Database maintenance and optimization
- Managing the migration from an in-house CRM to a new platform (IP warming, rebuilding Marketing Automation from scratch, etc.)
- A/B testing and personalization
🔌 My Preferred Tools
- CRM: Braze, Salesforce, Klaviyo
- Data: Tableau, Google Analytics, Looker/Data Studio
- Design: Figma
Looking forward to discussing your needs. I can share references upon request if needed !
Mathilde
Spanish
Native or bilingual
Portuguese
Basic
French
Native or bilingual
English
Native or bilingual
Can work on-site
Barcelone (up to 15km)
Experience
- Le Petit BallonCRM ManagerSeptember 2024 - February 2025 (6 months)Barcelona, SpainMissions :-Managed the CRM database for the French market, ensuring data integrity, advanced segmentation, and marketing automation to enhance customer lifecycle management.-Developed customer retention, lifecycle marketing, and conversion rate optimization strategies, reducing churn and increasing customer engagement.-Implemented and optimized automated workflows (Onboarding, Winback, Abandoned Cart)-Led CRM platform migration to Klaviyo, improving email deliverability, personalization, and multi-channel engagement.-End-to-end campaign management: defined content strategy, audience segmentation, and KPI-driven execution (A/B Testing, behavioral targeting)-Email content creation : use of HTML, drag-and-drop tools, and Figma- Collaborated with IT, Data, Design, and Product Marketing teams to enhance CRM performance.
- DEEZERSenior CRM SpecialistOctober 2022 - September 2024 (1 year and 11 months)Paris, FranceMissions :- Part of the CRM Monetization team, I’ve managed monetization initiatives across 10 international markets in a full English environment, ensuring seamless customer journey orchestration and data-driven decision-making both for B2B and B2C customers..- Drove customer acquisition and retention strategies, increasing engagement client by 3% through targeted segmentation client and personalized lifecycle campaigns.- Implemented automated marketing workflows (Free Trials, Family Subscription, Seasonal Offers) to enhance engagement and winback strategies.- Led CRM platform migration to Braze, improving email deliverability, customer experience, and conversion optimization.- As the Braze Champion at Deezer, I developed deep expertise in the platform, leading the execution and optimization of multichannel campaigns both automated and ad-hoc, while providing guidance to the team on the best practices.- Developed omnichannel lifecycle strategies that increased engagement and contributed to ARR growth,- Leveraging A/B testing, advanced reporting to refine campaign performance and customer personalization and improve results.
- RetailMeNot (Ma Reduc/Poulpeo)CRM SpecialistSeptember 2021 - September 2022 (1 year)Paris, FranceMissions : As part of the CRM team, working for Poulpeo and Ma Reduc)- Customer Activation & Retention : Emailing/Newsletters : campaigns' content definition (Best Of, Happy Hours, Onboarding, Transactional...).- HTML and CSS templates' creation and scheduling (target, timing...) through Dreaweaver and Braze softwares and A/B test- Push App/Push In-App/Push Web : content definition and creation (with Figma software) and schedule management through Firebase (catchy headers and preheaders, timing, target segmentation) and Braze softwares- Supporting the marketing strategy framing and its implementation based on seasonality : Black Friday, Christmas, Sales, Valentine-Days...- Analysis : Reporting through Tableau and Excel : track monthly scores to measure campaigns performance based on defined KPI's and suggest areas of improvements (UX/UI, UA/Affiliates, templates...)
Recommendations
Be the first to recommend Mathilde
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- 2nd MasterKEDGE Business School20202nd Master
- 1st Master : Programme Grande École (International Global Communication)ISCOM Paris20181st Master : Programme Grande École (International Global Communication)