Freelancer profile translated to English.
Back to original languageAbout Mathilde
As a freelance Art Director, I help brands create and evolve their image with a strategic and sensitive approach.
I primarily work on branding, visual identity, and creative direction projects, ensuring the construction of coherent, desirable, and lasting brand universes.
I've had the opportunity to collaborate with discerning houses and brands such as Saint Laurent and Butet Sellier, as well as with more independent structures. These experiences have allowed me to develop a rigorous approach, adapted to the challenges of luxury.
My work consists of translating a vision into imagery, creating strong identities and content aligned with the brand's positioning. Each project is considered in its entirety: from the initial concept to its deployment across various media.
I specialize in:
• Global Art Direction
• Visual Identity Creation (Branding)
• Campaign Design (print & digital)
• Photoshoot & Video Shoot Direction
• Social Media & Brand Content
I pay close attention to the accuracy of creative choices and the quality of execution.
Available for one-off assignments or longer-term collaborations.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Bordeaux (up to 10km), Paris (up to 10km)
Experience
- LIM Group Leather in MotionGraphic Designer - Art DirectorLUXURY GOODSNovember 2019 - Today (6 years and 9 months)Bordeaux, FranceCollaboration Saint Laurent & Butet SellierEquestrian capsule collection• Strategy and co-logo design• Packaging design• Merchandising concept and design: boutique and ephemeral pop-up store• Advertising campaign strategy with the Saint Laurent teamCommunication & E-marketing:• Art Direction: creative brief intake, project DNA reflection, visual/copywriting coherence, organization and follow-up of photo and video shoots, management of creative teams and service providers• Brand identity creation: positioning, naming, graphic charter, logotype, illustrations, patterns, packaging• UI, UX design conception and development: website, contests, web banners, pop-ups, newsletters• Social Media visual conception and creation - image retouching, colorimetry and feed coherence, content creation• Conception and production of print advertisements• Monitoring of the creative production processVisual Merchandising:• Creation of international stands (Tokyo Olympics 2020, Las Vegas Jumping Finals, Wellington Winter Equestrian Festival, Thermal Desert Horse Park Show California, Longines Masters Hong Kong etc.)• Creation of marketing tools - sales brochures, goodies
- Jane de BoyGraphic DesignerLUXURY GOODSJanuary 2018 - December 2019 (1 year and 11 months)Bordeaux, France• Art Direction and Communication• Design of advertisements in print, billboards, and newsletters (JC Decaux - ELLE Magazine - Bordeaux Madame - Junk Page).• Ensuring the brand's image on social networks.• Creation of T-shirts, bags, swimwear - in collaboration with various brands such as 10elleven and Eurvin Swimwear.• Direct contact with external service providers such as printers, web developers, and merchandisers.
- Ma Soeur et MoiCo-founder - Graphic DesignerARTS AND CRAFTSOctober 2015 - September 2019 (3 years and 11 months)14 Rue François de Sourdis, 33000 Bordeaux, FranceFreelance graphic design and art direction. Presentation layout, logo creation, visual identities, flyer design, sales brochures, business cards...
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Education
- Master 1, Graphic Design and AdvertisingECV Aquitaine2014Master 1, Graphisme et Publicité
- Bachelor's Degree (3rd year), Advertising and Graphic DesignECV Aquitaine2013Licence 3, Publicité et Graphisme