Freelancer profile translated to English.
Back to original languageAbout Mathilde
A child of the 90s, straddling the Oliv' and Tom generation and the Rugrats, I am a sparkling person full of ideas! I like to think in a team or solo to create and imagine ever more creative concepts. Equally comfortable sitting at a desk or in the field, I like to be challenged and follow briefs while being able to add my personal touch.
More recently I worked at Paul Marius as a Social Media Manager, at Petit Bateau as a Community Manager, then at Lacoste Project Manager as a Visual Merchandiser. Different but enriching experiences that allowed me to broaden my circle of knowledge. I also cut my teeth in a communication agency at Muum and Magic Garden!
Today on my own, I specialize in marketing/communication strategy consulting as a whole, digital development, content creation and community management.
LINK TO MY PORTFOLIO/ CREATIVE BOOK:
English
Fluent
French
Native or bilingual
Can work on-site
Rouen (up to 50km), Paris (up to 50km), Cabourg (up to 30km), Mantes-la-Jolie (up to 30km)
Experience
- Paul MariusSocial Media ManagerFASHION AND COSMETICSMay 2023 - September 2023 (4 months)Rouen, France. Implementation of the company's digital strategy, in close collaboration with the marketing team. Selection of the communication channels best suited to the needs and target audiences. Development and supervision of marketing and influence campaigns on the company's various social networks. Managing the allocated budget and evaluating the performance of the campaigns carried out;monitoring and optimizing the company's online reputation. Organizing technological monitoring in order to be constantly aware of new developments and trends. Monitoring the competition and influential communities. Publication of content on social networks and animation of communities
- Petit BateauCommunity ManagerFASHION AND COSMETICSJune 2021 - December 2022 (1 year and 7 months)Paris, France• Development and definition of the brand's digital strategy according to the objectives and talking points for the different platforms (ex: definition of the IG, YT, FB editorial calendar and launch on TikTok)• Writing and programming content (FR/UK), choosing visuals for publications, organizing shoots, creating stories and writing articles to improve SEO• Implementation of influence strategies and organization of events• Development of the acquisition strategy, performance analysis and writing of monthly reports in French and English• Moderation, management of UGC content and crisis management with the Backbone agency• Information and competitive monitoring
- LACOSTEGlobal Visual Merchandiser CoordinatorFASHION AND COSMETICSSeptember 2019 - September 2020 (1 year)Paris, France. Project manager for the development of glorifiers and the production of seasonal visuals (retroplanning, coordination between departments, launching calls for tenders, planning and monitoring of production). Preparation and implementation of Windows Tests (collection of products, dressing of mannequins, preparation of presentation boards - definition of content and layout on Illustrator)
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Education
- Master 2 in Marketing Communication ManagementISCOM Paris2020Cette formation m'a permise d'avoir une vision globale de l'environnement de l'entreprise et de maîtriser l'ensemble des canaux de communication, tant virtuel que réel. Mais également de construire et développer une identité de marque, d'anticiper les tendances émergentes, d'accompagner une entreprise dans la gestion de son image auprès de ses différents publics, d'optimiser sa visibilité et de veiller à sa réputation notamment sur le web, de maîtriser un environnement concurrentiel, de concevoir des stratégies de communication innovantes et de créer de la valeur.
- Bachelor 3 LEASorbonne Paris IV2017Licence de Langues Etrangères Appliquées - Anglais & Espagnol