Freelancer profile translated to English.
Back to original languageAbout Mathilde
I design brand identities and e-commerce experiences that make brands desirable, consistent, and high-performing.
As a Brand & Shopify Designer, I help creative brands create or redesign their image, from visual positioning to launching their Shopify site.
My work is not limited to aesthetics: I structure complete brand universes and sites designed to capture attention, enhance credibility, and improve conversion.
I specialize in:
- Visual identity creation (logo, graphic charter, art direction)
- Rebranding and brand consistency
- Shopify site design (UX, UI, structure)
- SEO and e-commerce optimization
Each project is conceived as a global brand system, serving a strong and lasting image.
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Chinese
Basic
Remote only
Primarily works remotely
Experience
- Maison Mathilde PlanchardArtistic DirectorARTS AND CRAFTSApril 2023 - Today (3 years and 2 months)Paris, FranceCompany creation for a freelance fashion stylist and illustrator business for my clients.Client prospecting, outreach through platforms (social networks, freelance platforms).Creation and execution of designs based on client instructions.Creation of communication content and newsletters.
- LIVYLINGERIE, RTW, SWIMMay 2024 - September 2024 (4 months)Creation of designs, technical sheets, and collection planning. Liaising with suppliers to improve prototypes. Development of study pieces. Iconographic and trend research. Verification of fabric colors and quality. Preparation for photoshoots and dressing models.
- LIVYRETAILAugust 2023 - May 2024 (9 months)Advising clients for a high-end lingerie brand in boutique settings (Le Marais, Le Bon Marché, and Galeries Lafayette). Managing inventory for the brand Livy.
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Education
- BachelorEsmod2022Stylisme modélisme
- Preparatory ClassAteliers de Sèvres2019Prépa artistique des Ateliers de Sèvres à Paris. Une formation complète sur l'art de toute sorte et histoire de l'art.
Certifications
- StylismEsmod2022
- Pattern MakingEsmod2022