Freelancer profile translated to English.
Back to original languageAbout Mathilde
Welcome to my profile,
I'm Mathilde, a 360° e-commerce project manager: a true jack-of-all-trades!
From improving customer experience to managing complex digital projects, my past experiences have given me the opportunity to work for start-ups and large corporations.
Together, we will maximize your online presence and activity by choosing the best ecosystem for your business! As a Shopify expert, I also have strong skills in Prestashop. I will support you from customer activation to loyalty through CRM, web marketing, or content strategies.
I consider every mission as a human adventure in which everyone can share their expertise and grow the project. My goal: to provide you with the most suitable solution for your business and to upskill your teams so that you can be autonomous!
French
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Paris (up to 10km)
Experience
- KNR AgencyShopify Project ManagerDIGITAL AND ITJuly 2024 - October 2024 (4 months)Sector: cosmeticsFrequency: 2 days/week📮 Context: KNR agency is the e-commerce growth digital agency for cosmetic and fashion brands. As part of the website redesign for one of their clients, KNR agency sought my project management expertise.🛠 Specific Challenges:1- Rethink the design system and digital charter to modernize the brand's visual identity2- Create a personalized experience based on user profiles and behaviors3- Accommodate 2 purchasing behaviors on the site: one-time purchase and subscription4- Reduce site loading times and improve adaptability across all devices5- Rethink the experience of skin diagnosis, Routine Builder, and Routine Finder6- Make the "My Account" experience immersive and tailored to each customer profile7- Integrate the loyalty program across different customer journey touchpointsMy missions:1- Project management between the client, design teams, and technical teams2- Contribution to UX/UI mock-up design and validation with the client3- Roadmap structuring, monitoring, and adherence to the schedule4- Training and support for client teams
- L/UNIFORME-commerce Project Manager ShopifyLUXURY GOODSMarch 2024 - Today (2 years and 5 months)Paris, FranceSector: luxuryFrequency: 2.5 days/week📮 Context: L/UNIFORM is a manufacture founded by Jeanne Signoles. Made from woven canvas and leather, these two materials are the foundation of L/UNIFORM. The collections feature the bag in its ultra-functional versions: simple and beautiful. The collections are made in Portugal; from design to assembly, finishing, and packaging, each step of the production chain is carried out by highly skilled artisans.🛠 Objective: Support the commercial development of the brand, complete redesign of the Shopify experience with a multi-market logic.Projects carried out on the site:1- Integration of Shopify markets with multi-language and multi-currency logic for Japan and the USA2- Website redesign with installation of a new theme and new data structure3- Enrichment of product data for more complete and dynamic PDPs4- Creation with an agency of a customization solution on PDPs5- Dynamic and customizable merchandising breaks on PLPs6- Creation of a material library in the form of a meta-objectMy main missions:1- Redesign project management: needs gathering and formulation, project meetings, methodology, training.2- Contribution to the UX/UI design of the customization experience + implementation management3- Website maintenance with the technical agency4- Management of the acquisition budget and agency oversight5- Structuring the acquisition strategy across different markets7- CRM strategy, newsletters, automatic flows on Mailchimp6- Team training and internal recruitment advice
- KNR AgencyShopify Project ManagerDIGITAL AND ITJanuary 2024 - October 2024 (10 months)Paris, FranceSector: cosmeticsFrequency: 2 days/week📮 Context: KNR agency is the e-commerce growth digital agency for cosmetic and fashion brands. As part of the website redesign for one of their clients, KNR agency sought my project management expertise. The site, designed over five years ago, no longer reflected the client's current values and professionalism. The excessive use of applications and a difficult-to-customize site made daily site management painful and inefficient for the teams.🛠 Specific Challenges:1- Develop a custom theme for the client on Shopify with a mobile-first vision2- Offer a stable, turnkey, and scalable site3- Centralize existing Shopify instances through Shopify Markets4- Rethink the design system and digital charter to modernize the brand's visual identity5- Create more complete, immersive, and dynamic PDPs6- Improve the cart experience (gamification, sampling, cross-selling, etc.)7- Create specific Collection pages to showcase product ranges8- Reduce site loading times and improve adaptability across all devices9- Improve compatibility with various Shopify applications to enrich site functionalities as needed.10- Train teams on the new theme to make them more autonomousMy missions:1- Project management between the client, design teams, and technical teams2- Contribution to UX/UI mock-up design and validation with the client3- Testing on Shopify and QA of deliverables4- Roadmap structuring, monitoring, and adherence to the schedule5- Training and support for client teams
Reviews
Antoine
KNR Agency
Reviewed on 4/3/2024
We had the pleasure of collaborating with Mathilde on a Shopify e-commerce site redesign project, and we are delighted with the result. Her contribution was flawless in managing this project. From the beginning, Mathilde demonstrated remarkable expertise, ensuring fluid and constructive exchanges throughout the process.
Her strict adherence to deadlines and her organizational skills were major assets that greatly contributed to the project's success.
We are extremely satisfied with her performance and highly recommend Mathilde to any company looking to successfully complete their projects with efficiency and professionalism. Her skills, dedication, and attention to detail are qualities that make her a valuable and trustworthy collaborator.
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Education
- Business EngineerEPF Engineering School2016Diplôme Ingénieur Big Data & Supply Chain
- MS Innovation & EntrepreneurshipESCP Business School2018
Certifications
- Digital MarketingLiveMentor2019
- Copywriting & Content ManagementLiveMentor2021