Mathilde Petit

• - Implementation and structuring of a central contact database to prepare for the group's CRM implementation

• - Operational management and implementation of rebranding

• - Introduction of clear work methods and an editorial calendar to professionalize social media communication

• - Analysis of relevant KPIs (social media, webinars) to optimize actions based on the database

• - Design of commercial and communication materials, as well as advertising and POS (point of sale) materials

• - Development of a multi-channel content strategy, implementation of an editorial line (LinkedIn, Facebook), SEO/SEA optimization

• - Creation of the group's intranet, writing of the quarterly newsletter (28 pages)

• - Deployment of promotional campaigns for individuals (Beyer Photovoltaics)

• - Creation of sales and company presentation materials

• - Organization of trade shows and internal/external company events

• - Implementation of communication tools and processes

• - Repositioning of the Saveurs & Sauces brands (B2B, catering), Idhéa (corporate brand), and the Swiss brand frifrench (B2C, mass retail), redesign of visual identities and implementation of a digital communication strategy

• - Recommendation/coordination of product development projects in collaboration with R&D, purchasing, production, quality, and controlling departments, and logistics

• - Market analysis (HORECA and mass retail) and monthly reporting to the parent company, participation and representation of the subsidiary in the coordination of cross-functional projects

• - Management of the commercial relationship with the main client Migros (price offers, assortment follow-up, commercial coordination)

• - Formation, training, and management of a team of 4 product managers