Mathilde N.

My background is a bit unusual. Trained injournalismat Sciences Po Aix, I then plunged into **communication and marketing**, working for brands and in agencies (TBWA Paris).

Accor, Bpifrance, Caisse d'Epargne, CHANEL, Le Fooding...

Demanding environments that taught me how to structure, manage, and deliver. Then journalism caught up with me. Since then, I've been navigating between the two.It's in this back-and-forth that I found my unique style.

What connects it all? A (healthy) obsession withmeaning**. Before writing, I seek to understand. People, behaviors. I read sociology, dissect trends, try to understand an era before addressing it. **It's this curiosity that fuels my work.

Now a freelancer, I support clients in three areas:

🖊️Writing & Content: articles, newsletters, web pages, social media. Careful writing, SEO mastery.

🧭Editorial Strategy & Content Marketing: setting a direction, finding a tone, providing a (lasting) vision.

🎯Project Management: from brief to delivery, I structure and coordinate between the different parties.

I am particularly sensitive to topics related to environmental transition, gender equality, and culture. I have worked in the food & hospitality, luxury, architecture, banking, and entrepreneurship sectors.

Well-crafted brief or a completely blank page, (very) short or long mission. I adapt. Shall we talk about it?