About Mathilde
French
Native or bilingual
English
Native or bilingual
Experience
- Studio Mathilde FerroliMarketing & SEO ConsultantEDUCATION AND E-LEARNINGSeptember 2024 - Today (1 year and 11 months)Paris, FranceI help founders and teams turn their websites into growth engines. Design that earns trust, SEO that brings the right people in, and conversion systems that turn visitors into leads, students, or customers.Selected work:- Inbound/SEO Marketing for Holberton School (Online Education / France)Holberton School France. Built and scaled the SEO engine that drives organic applications for their dev/cybersecurity/AI bootcamp. Content strategy, technical SEO, and long-form articles that rank for high-intent queries.- HR Marketing for Amo (Social app / France)Website & content strategy to better attract senior software engineers. Positioning, messaging, and a structure that speaks directly to a technical audience.- Full-Stack Marketing & Product / Solo Founder (Job Marketplace / WoodyJobs.com / Worldwide)Woodyjobs.Grew the platform organically through SEO and content. Went from early-stage visibility to a steady flow of qualified traffic. Turning website into growth/commercial engines. Growing a job platform for product & design professionals. I lead marketing efforts across automation, SEO, cold outreach, and product improvements (UI/UX), including custom-built integrations to support scalable growth. Revenue generating (all through website) with job posting, and affiliates.Testimonials:- "J'ai adoré travailler avec Mathilde. Elle est très autonome, force de proposition et toujours dans une excellente dynamique. La collaboration a été fluide, efficace et agréable du début à la fin. Je recommande clairement ses services : son expertise SEO, sa capacité à prendre des initiatives et sa bonne humeur font toute la différence dans un projet." Alexandre, Dir Marketing · Holberton School France
- Direct Bookings StudioWebsites & integrationsTRAVEL AND TOURISMApril 2025 - Today (1 year and 4 months)Websites & integrations for independent hospitality founders. More direct bookings. Less manual work and more time doing the thing you love: renovations, or creating an amazing host experience for guests!What I do:- Direct booking websites with native Mews Booking Engine Widget integration.- Mews integrations on existing Wix, Squarespace, and WordPress sites.- SEO and direct booking audits for properties that want to stop losing margin to Booking.com and Expedia.Recent results:- Motel Boutique Hygge. 50% direct bookings two months in a row, up from 10-20%.- The Landgrove Inn. Most guests now book directly on the website after the Wix x Mews integration.Testimonials:- "An incredible improvement where most actually do book direct on our website now.Bruce H., Innkeeper · The Landgrove- "You're the best at creating bookable website. Our direct bookings increased from 20 to 50% two months in a row!Kerri G., Owner · Motel Boutique Hygge
- Woody JobsFounder/Growth MarketingTECHJanuary 2023 - January 2024 (1 year)Lisbonne, PortugalBuilding the best tool for product designers to find the right job, and for creative recruiters to hire top product design talent. Taking right on the challenge to grow a two-sided marketplace/job platform for product design teams and grew it to over +8,000 product designers from companies like Lego, Coinbase, and PandaDoc, achieving +40,000 page views per month and recurring monthly revenue. Top creative companies posted jobs on woody - such as Nordhealth, Pillar, Gravity Sketch, Rox, Allocator One, Course Studio, FreeWill & more.
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Education
- Study Abroad Program in AustraliaBond University2015
- Master's degreeEFAP - École des nouveaux métiers de la communication2016