Freelancer profile translated to English.
Back to original languageAbout Mathilde
Who am I?
A passionate writer, lover of unusual experiences, travel, and self-improvement.
You know, that famous "I prefer a life that is wide and full rather than long and empty" - stepping out of your comfort zone to broaden your life.
My background?
A Master's degree in Political Science from Panthéon-Assas University Paris II, 3 years working alongside top French chefs in partnership management at the Alain Ducasse group, and the creation of my digital communication strategy consulting company since 2019.
But also 2 round-the-world trips, and 10 years of professional experience in the blogosphere and the digital influence world...
An eclectic path, but extremely rich in experiences and knowledge. And above all, a path I chose.
Today, as a LinkedIn Ghostwriter and Personal Branding Consultant, I support executives & CEOs (SMEs, mid-sized companies, large corporations, and scale-ups) in creating and developing their personal brand, and in their public speaking on chosen media according to their objectives.
By defining an ONLINE editorial strategy, using the tools and channels available and adapted to them, and producing content that contributes to the growth of their brand/company.
My promise: To help them take a place as Opinion Leaders in their sector, develop their Personal Branding, and generate qualified Leads.
My areas of expertise?
Corporate (International Banking Group), Tourism (professional and public), E-commerce, Lifestyle & Luxury (high jewelry), Neurosciences & Training.
My skills?
LinkedIn Ghostwriting, Personal Branding, Lead Gen, AI, Copywriting, Editorial Coaching, Digital Content Production, Online Communication Strategy, One-to-One Support, Newsletters, Community Management.
LinkedIn, Wordpress, SEMrush, Hubspot, GPT, Google Analytics, Instagram, Threads, Facebook
French
Native or bilingual
English
Fluent
German
Basic
Can work on-site
Paris (up to 50km), Nice (up to 10km), Biarritz (up to 10km), Montpellier (up to 10km), Annecy (up to 10km)
Experience
- IndépendantLinkedIn Ghostwriter for CEOs and Business LeadersENERGY AND UTILITIESJuly 2023 - Today (2 years and 10 months)🚀 I help CEOs & leaders to broadcast their vision and share their values.I support them in speaking on LinkedIn to make their voice heard, increase their notoriety, and establish their credibility.My mission is to develop their Personal Branding and position them as Opinion Leaders in their sector.✅ I coach CEOs to make them autonomous on LinkedIn, over several months. With a clear editorial strategy, an optimized profile, and powerful reflexes, essential for publishing regularly, increasing their notoriety, and attracting new professional opportunities.✅ With weekly meetings where we cover a range of topics, I create the editorial calendar, I write the posts, the client approves them, and we publish them.✅ I also write personal Newsletters and long-form content (white papers, articles, reports). To promote the company's vision and broadcast its expertise.
- Agence de Marketing Digital spécialisée TourismeBranding Strategy ConsultantTRAVEL AND TOURISMJune 2022 - Today (3 years and 11 months)Paris, FranceBranding strategy for brands in the tourism sector: writing Brand Books, Brand Content, etc.
- ORSUDCommunity ManagerTRAVEL AND TOURISMMarch 2021 - Today (5 years and 3 months)Marseille, FranceSocial media management for ORSUD Business Travel agency, specializing in business travel.With a B2B communication objective.Implementation of an editorial line. Conducting interviews with the team and clients. Content topic research. Portrait creation.Written content production.
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Education
- Master 2 in Political Science, specializing in Communication & International RelationsUniversité Panthéon Assas Paris II2012
Certifications
- Deploying a Digital Content Writing Strategy that Generates Business Growth, SEO Deep DiveLIVEMENTOR2023