Freelancer profile translated to English.
Back to original languageAbout Mathilde
My name is Mathilde, 28 years old, originally an art director and photographer, based in Paris.
My journey has led me to collaborate with clients from diverse backgrounds — from photographic projects in Southeast Asia to project management and digital coaching in Martinique.
Today, I work on projects with multiple approaches:
— Digital coaching and strategic support
— Social media
— Photography and art direction
— Branding and visual identity
— Creation of print and digital materials
I experience each collaboration as a conversation, a way to transform an idea into a coherent and vibrant visual experience!
My work is based on listening, reflection, and a constant search for authenticity, aesthetics, and meaning.
If a project, an idea, or a collaboration inspires you, let's talk about it with pleasure:)
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- OGECProject Manager, Digital CommunicationEDUCATION AND E-LEARNINGMay 2025 - Today (1 year and 3 months)Versailles, France🌐 Management of communication and editorial content for an engaged online community.🎯 My goal: to develop brand awareness and strengthen community cohesion through a consistent and engaging multi-channel content strategy.📋 My missions as a Digital Communication Project Manager:Management and development of the online community (+10k followers on LinkedIn, +3k on Instagram, +3k on Facebook).Creation of visual and editorial content for campaigns, projects, and events.Supervision of the annual magazine and management of editorial production.Support for international communication and corporate relations through targeted media and operational tools.Management and coordination of press relations.📊 Results: more consistent communication, increased engagement on social media, and enhanced visibility with institutional and private partners.
- POYAHead of Communication ProjectsCIVIC AND SOCIAL ORGANIZATIONSDecember 2024 - July 2025 (7 months)Paris, France🤝 Management of partnerships and steering of institutional communication🎯 My goal: to assert the communication department [offline & digital] - strengthen the visibility of the association and consolidate its associative and institutional network through a consistent and impactful communication strategy.📋 My missions:> Management of associative partnerships and coordination of calls for projects.> Complete overhaul of the visual identity and development of a strong brand image.> Organization and supervision of institutional and associative events.> Creation and dissemination of digital content on LinkedIn, Instagram, and Facebook.> Supervision of a team of three volunteers and development of the annual action plan.> Shooting, pre-production & post-production📊 Results: more structured communication and better synergy between institutional and associative stakeholders.
- Les Casses-BonbonsProject Manager, Cultural CommunicationPRESS AND MEDIAJanuary 2024 - December 2024 (11 months)Fort-de-France, Martinique🎨 Content strategy and multi-channel management of the GBH group's brands[Rhum Clément Martinique, Fondation Clément, Martinique Automobiles]🎯My goal:develop brand image and community engagement through creative, consistent, and high-performing content across all group channels.📋My missions as Social Media & Brand Content Manager:
- Multi-channel community management:12K+ Rhum Clément, 5K+ Fondation Clément, 3K+ GBH
- Definition and implementation of editorial strategies adapted to each audience
- Design and production of digital content forInstagram, Facebook, LinkedIn, X, Threads, and WhatsApp
- Management of photo shoots and high visual impact communication campaigns
- Coordination of events andcollaboration with influencers and content creators
- Creative monitoring and development of new conceptual avenues to enhance brand storytelling
📊Results:a unified and inspiring digital presence, an increased engagement rate, and enhanced value of the group's brands through premium and authentic content. [+3k general subscriptions for Rhum Clément Martinique]
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Education
- Conception Rédaction - Direction ArtistiqueSup de Pub2021– Formation en stratégie et création publicitaire. Apprentissage de l’analyse de briefs créatifs et de la compréhension des stratégies clients pour proposer des axes artistiques pertinents. Développement de compétences en écoute, reformulation et interprétation pour accompagner les projets créatifs. Étude de la culture de marque, des tendances et des audiences pour concevoir des campagnes cohérentes et inspirées.
- DUT Information and CommunicationUniversity of Lille III2017– Parcours Communication des organisations Diplôme axé sur la stratégie de communication interne et externe. Acquisition de compétences en conception, mise en œuvre et accompagnement de politiques de communication. Maîtrise de la création de supports adaptés aux publics et aux enjeux des médias, réseaux sociaux, événements et situations de crise.
Certifications
- Speed - Movement - CompositionGraine de photographe2025
- Inbound MarketingHubspot Academy2018