Mathilde Mangin

Oversaw the local launch of the Beyond Screen solar campaign: achieving 8th position in the solar market and gaining +1.5 points of market share in the "Face in Sun" segment. Managed the launch of 22 exclusive gift boxes in Canada: resulting in an 83% increase in sell-through rate. Coordinated all marketing assets (CRM, social media, e-commerce, POS, digital content) in collaboration with New York teams and local agencies. Optimized forecasts for samples and non-marketable materials, leading to a 90% reduction in surplus stock and better control of allocated budgets. Strategic redesign of packaging: reducing cardboard-related costs by 75% and significantly improving product margin and environmental impact. Analyzed e-retail performance: +30% visibility on internal search engines, through optimization of product pages and SEO practices.

Supervised the brand's presence at international airshows: logistical planning and coordination of high-impact commercial client events. Multi-site budget and logistics management: reducing costs by 35%. Crisis management and problem-solving: rapid identification of challenges, implementation of effective solutions in collaboration with executive management, ensuring the smooth running of events.