Freelancer profile translated to English.
Back to original languageAbout Mathilde
Mathilde Luthi: your digital strategy architect
Back in France after 4 years abroad and now based in Bordeaux, I am driven by a strong conviction: digital must serve people. It is with this philosophy that I founded MLT Consulting, my structure dedicated to supporting SMEs in their online visibility.
Since 2020, I have had the privilege of guiding companies in developing social media strategies, communication campaigns, and digital content writing. My approach is simple: transform your brand's online presence into an engaging story, thereby creating an authentic connection with your audience.
At the same time, as Marketing and Communication Manager at Numendo since June 2024, I am up-to-date with the latest market trends and challenges. This dual expertise allows me to bring a complete strategic vision and concrete solutions, always adapted to your specific objectives.
If the internet has become a cornerstone of our lives, at MLT Consulting, we are convinced that the strength of human relationships remains paramount. My goal? To help you navigate the digital landscape with agility, optimizing your visibility and amplifying your impact.
Ready to build strong connections between your brand and your audience?
Let's discuss your ambitions over a virtual or real coffee ☕️. Whether you want to refine your strategy, discuss web trends, or simply learn more about my background, don't hesitate to contact me.
French
Native or bilingual
Spanish
Fluent
English
Conversational
Remote only
Primarily works remotely
Experience
- NumendoMarketing and Communication Manager | Board MemberDIGITAL AND ITJune 2024 - Today (2 years and 2 months)Paris, France🚀 BUSINESS ACCELERATION- Support in building Data Product / E-commerce / QA offerings- Creation of conversion landing pages- Co-marketing with the network of technology partners (Akeneo, Quable, Keepeek, OroCommerce…)- Deployment of the entire marketing strategy (2025)🦋 COMMUNICATIONEXTERNAL COMMUNICATION- Deployment of the brand content strategy- Creation of brand content with the new graphic charter (2024)- Management of the LinkedIn page- Continuity in blog post creation (technical and specific SEO-oriented topics)- Co-branding with premium partners- Complete redesign of the Numendo corporate website (2025)INTERNAL COMMUNICATION- Creation, writing, and sending of monthly Numletters- Implementation of a new internal tool as an intranet and collaborative tool: Notion- Management and renewal of the merchandise stock🍭 EVENTSEXTERNAL EVENTS- Participation in trade shows (Paris Retail Week, Tech for Retail…)- Organization of private events with clients and partners (Round Table, Meet-Up…)INTERNAL EVENTS- Organization, management, and follow-up of NumEvents (aperitif, team building, escape game…)- Organization, management, and follow-up of NumSports Events (Jonquille race, Adidas 10k…)- Organization, management, and follow-up of the year-end party🐙 MANAGEMENT- Management of the Marketing/Communication team- Training and skill development of the department- Management of the BU's annual budgetBOARD MEMBER——🔎 Numendo in numbers- 10 years in the tech sector- 3 agencies in France and internationally- +100 experienced experts: PO, project manager, web/mobile developer, UX/UI, QA
- ATECNAGroup Marketing ManagerCONSULTING AND AUDITSNovember 2022 - June 2024 (1 year and 7 months)Paris, France🚀 Business Acceleration- Co-construction of new offerings with Leaders and offering owners- Creation and distribution of marketing and communication kits for commercial offers- Implementation of the Marketing Automation strategy- Lead generation implementation- Management of Growth Marketing campaigns- Commercial development through a distinct brand voice- Creation of workflows and marketing campaigns via the Hubspot CRM🐣 Visibility and Brand Awareness- Deployment of the brand content strategy:- Creation of brand content- Management of the LinkedIn page- Deployment of a blog strategy- Development of channels in specialized press (print, online, and TV)- Creation and deployment of the inbound marketing strategy- Conception and execution of the SEA campaign strategy (Google & Bing Ads, LinkedIn Ads, Display…)- Development of the SEO strategy and organic positioning for expertise areas- Participation in trade shows (Paris Retail Week, Tech for Retail, Big Boss…)- Organization of private events with clients and partners (Round Table, Meet-Up, Atecna pet'IT dej…)🧬 Brand DNA- Preparation for the new brand messaging- Redesign of the graphic charter in line with the new brand platform- Stakeholder in the redesign project of Atecna's corporate website🔎 In numbers- 15 years of existence in the digital sector- 6 agencies in France and internationally- 270 intermediate and experienced experts in Consulting, Design, Marketing, and Tech- 120 satisfied clients (see testimonials on the website)
- ColisConsultDigital Marketing ManagerCONSULTING AND AUDITSApril 2020 - Today (6 years and 4 months)Saint-Maur-des-Fossés, France🧬 Brand DNA- Strategic reflection on brand image- Redesign of the graphic charter in line with the vision, values, and missions- Redesign of the ColisConsult corporate website🍍 Online Visibility- Conception and execution of Google Ads and Bing Ads campaign strategy (+€130K/year)- Creation of social media advertising campaigns (mainly on LinkedIn) (€15K/year)- Development of SEO strategy and organic positioning on other platforms- Organization of webinars via Livestrom- Deployment of the "Palmarès Livraison & e-commerce" project by ColisConsult🚀 Business Acceleration- Commercial development through a distinct brand voice- Management of the Marketing Automation strategy- Complete reorganization of the CRM and project monitoring🔎 In numbersColisConsult.com: hundreds of thousands of euros in savings realized by our clientsTarif-Colis.com: 1.8 million visits in 2021Devis-Transport.com: 39,000 quote requests submitted since creation
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Education
- Master II Marketing DigitalECS (European Communication School) - Barcelone2019
- Master I Communication, publicité et relations publiquesECS (European Communication School) - Barcelone2018
Certifications
- Google AnalyticsGoogle2020