Freelancer profile translated to English.
Back to original languageAbout Mathilde
Art director specializing in branding, I design visual identities for brands that want to assert their image, clarify their universe, or give more impact to their communication. I create coherent, expressive brand universes that can be adapted across all communication media: logos, graphic systems, packaging, social media, photo concepts, motion design, AI-generated visuals, and ready-to-use assets.
My approach combines graphic rigor, attention to detail, and generative AI tools to imagine unique visual directions, aligned with the story, values, and objectives of each brand.
I have worked with agencies and brands such as Landor, Akatre Studio, Uzik, M6, Manucurist, L’Oréal, Cartier, Jean Paul Gaultier, Issey Miyake, Sephora, Nespresso, Royal Canin, Harrys…
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- LandorSenior DesignerDIGITAL AND ITMarch 2024 - Today (2 years and 4 months)Levallois-Perret, FranceSenior Designer / Art Direction – Branding & Visual Identity
- Art direction, from creative concept to visual applications
- Design and development of brand visual identities: logos, graphic systems, brand territories, and packaging
- Concept research, mood boards, visual intentions, brand storytelling
- Creation of creative concepts for branding project pitches.
- Collaboration with strategy teams to translate brand insights into strong visual universes
- Experience with international brands: Nespresso, Häagen-Dazs, L’Oréal, Harrys, Royal Canin, FDJ, Old El Paso, Sephora, BPCE, Syensqo, SNCF, Amazon
- FreelanceArt DirectorOctober 2022 - Today (3 years and 9 months)Art Director
- Support for brands, startups, and creative agencies on branding and art direction projects.
- Creation of visual identities, graphic systems, and visual universes, from initial concept to applications.
- Creation of social media content and communication materials.
- Involvement in brand projects — Jean Paul Gaultier, Pathé, L’Oréal, the Orchestre de chambre de Paris… — in collaboration with agencies such as Landor, Uzik, Midi Quinze, M6, Milk Agency.
- Akatre StudioJunior Art DirectorLUXURY GOODSSeptember 2021 - October 2022 (1 year and 1 month)Saint-Ouen, France
- Art direction and graphic design for luxury and beauty projects.
- Creation of visual and photographic concepts before shoots: creative intentions, mock-ups, storyboards.
- Graphic adaptation of campaigns for social media: posts, stories, digital materials.
- Design of visual identities, packaging, 3D visuals, and communication materials.
- Photo retouching
- Projects carried out for Cartier, TAG Heuer, Porsche, Issey Miyake, Balmain.
Recommendations
Be the first to recommend Mathilde
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's Degree in Art Direction in Graphic DesignÉcole de condé2020