Freelancer profile translated to English.

Description

Mathilde, 30 years old – Community Manager & CRM Manager

I make the world of Théobroma Beauty shine by creating a link between the brand and its community. My role: to inspire, engage, and retain through authentic content and tailor-made CRM campaigns, in line with the brand's natural and ethical values.

Today, I also offer my expertise to other conscious and ambitious brands that wish to develop their digital presence, strengthen their community engagement, and build a high-performing CRM strategy.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Théobroma Beauty
Community Manager
SOCIAL NETWORKS
August 2022 - Today (3 years and 10 months)
Neuchâtel, Switzerland
Community Management
As a community manager, I am responsible for making the world of Théobroma Beauty shine on social networks, by creating a link with our community and highlighting our commitments.
Development of the editorial calendar in line with marketing highlights.
Daily animation of social networks: responding to messages, comments, mentions.
Monitoring and analysis of digital trends in the beauty & wellness universe.
Management of collaborations with influencers: sourcing, coordination, and follow-up.
Performance analysis (engagement, reach, community growth).
CRM & Relational Marketing
My CRM role aims to strengthen the relationship with our customers, personalize the experience, and stimulate sales through targeted communication strategies.
Management and segmentation of the customer database.
Creation of tailor-made newsletters and email campaigns (new arrivals, tips, offers).
Implementation of automated scenarios (welcome, cart abandonment, birthday).
Loyalty optimization: exclusive offers, VIP benefits, product recommendations.
Performance analysis (open rates, clicks, conversion) and continuous improvement.