Freelancer profile translated to English.

Description

Senior copywriter specializing in digital content, I have been supporting luxury and beauty brands for over 8 years in creating editorial assets to support their campaigns, launches, and CRM initiatives.

My clients: Louis Vuitton, Caudalie, Sisley Paris, Botham Boats, Lacoste...

My scope:

- French and English copywriting

- Writing digital content (articles, newsletters, landing pages...)

- UX writing

- Brand content

- Writing press kits and press releases

- Definition and monitoring of an editorial strategy (product launch, magazine, social media...)

- Editorial project management

- Content optimization according to SEO recommendations

Languages

French
Native or bilingual
English
Fluent
German
Basic
Italian
Basic
Russian
Basic

Workplace preferences

Can work on-site

Bordeaux (up to 50km), Paris (up to 10km)

Freelance
Copywriter
LUXURY GOODS
August 2019 - Today (7 years)
Paris, France
• Sisley Paris & Hair Rituel by Sisley: copy for digital content (newsletters, articles, SEO content, designer page)
• Louis Vuitton: FR/EN app & CRM copy (UX writing, new project launch subject to confidentiality)
• Caudalie: press kit
• Galénic x Les Gens: sense of purpose, tone of voice, Galéniceutiques range manifesto
• Botham Boats: press kit, brand identity
Copy Luxury UX Writing Branding & Identity Press Kit Newsletters Writing Web Copywriting Copywriting
Sisley Paris
Copywriter
FASHION AND COSMETICS
July 2017 - July 2019 (2 years and 1 month)
Paris, France
- Writing digital content (articles, newsletters, brand content...) for Sisley Paris and Hair Rituel by Sisley in collaboration with UX and UI teams
- Defining an editorial line for the brand's magazine
- Optimizing content according to SEO recommendations
- Editorial project management
- Implementing new editorial concepts in line with the target audience
Copywriting Branding Web Copywriting SEO Writing Editorial Strategy
Puretrend
Beauty Writer
FASHION AND COSMETICS
December 2014 - June 2017 (2 years and 7 months)
Paris, France
- Production of multi-channel written, video, and photo content
- Content optimization according to SEO standards
- Launch of a high-engagement Facebook page dedicated to beauty: definition of the editorial line, creation of social videos, development of Facebook-specific topics, definition of the acquisition strategy
- Development of influencer/brand partnerships and creation of associated content
- Creation of beauty/hairdressing tutorials in GIF and video format
- Community management
- Training and supervision of interns

Some articles:
https://www.puretrend.com/article/booster-de-soin-petit-produit-super-pouvoir_a160148/1
https://www.puretrend.com/article/make-up-l-highlighting-selon-pat-mcgrath_a159978/1
https://www.puretrend.com/article/beaute-la-tendance-apothicaire_a176265/1
Journalism Social Media Community Management Web Copywriting SEO Writing