Freelancer profile translated to English.
Back to original languageAbout Mathilde
Do you need to clarify your positioning, revamp your content, establish your brand identity, or all of the above?
I help you put into words what makes your project unique, structure a coherent narrative, and deploy it across all your platforms: website, brochures, social media, press kits...
Having trained in demanding and highly codified environments – luxury fashion, tourism, high-end hospitality – I've developed a keen eye for detail and brand consistency. This background allows me to support brands with high standards and a strong positioning to defend.
Looking forward to collaborating!
French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- @MakeMyClothesGreatAgainSocial Media Manager / Content ManagerSOCIAL NETWORKSFebruary 2019 - Today (7 years and 4 months)Lille, FranceCreation of an Instagram account, design of an educational content strategy, and production of social media formats around responsible fashion.**Missions**:
- Creation of the graphic charter
- Definition of the editorial line
- Content calendar design
- Creation of photo, video, and editorial content
- Structuring of recurring formats (thematic series with a strong storytelling dimension)
- Community animation and development
- Management of collaborations and partnerships
- Writing and structuring of a popular science book (Changeons de mode, Eyrolles)
Results:17,000 followers · +300,000 cumulative views - Aline Lepage CollagesEditorial Project Manager / Art DirectorARTS AND CRAFTSDecember 2025 - February 2026 (2 months)Dinard, FranceCreation of a content ecosystem for an artist: website design, content writing, art direction, and creation of print materials.**Missions**:
- Definition of visual and editorial identity
- Art direction (graphic charter, photoshoots)
- Website architecture and content writing
- Creation of a printed portfolio and business card
- Structuring of content for galleries and applications
Results:Coherent brand universe · materials adapted for prospecting · increased visibility and credibility in exhibition contexts - FiloventContent Manager / Editorial Project ManagerTRAVEL AND TOURISMNovember 2024 - December 2025 (1 year and 1 month)Barcelona, SpainRevamping and structuring brand content as part of an upscale repositioning: clarifying positioning, defining editorial identity, and deploying across web and print platforms.**Missions**:
- Definition of content strategy and brand identity
- Revamping of visual identity (logo evolution and print & digital variations)
- Structuring, architecture, and writing of web pages (landing page "About Us")
- Design and writing of a press kit
- Creation of 4 multilingual brochures (editorial line, storytelling, content): editorial direction and coordination of copywriters, photographers, and graphic designers; art direction and layout management; production of assets for distribution campaigns
Results:+130% direct traffic · materials used by sales teams · premium brand image and unified messaging
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Education
- Master in B2B Marketing - International and InnovationIAE Lille2022Obtenu Mention Bien
- Bachelor's Degree in Marketing and Sales - With HonorsIAE Lille2020Obtenue Mention Bien